Articles

Tag: ron person

  • Three CX Consultants Share Strategies in 'Connect'

    Three CX Consultants Share Strategies in 'Connect'

    As marketing shifts from campaigns and brand-building to analytics and cross-channel personalization, there's growing importance in understanding and shaping each customer's experience.

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  • Are You Winning the Marketing Revolution?

    Are You Winning the Marketing Revolution?

    If you choose to ignore the changing times, you may be left behind like Barnes & Noble or Blockbuster. Traditional outbound marketing -- broadcasting a single message to the masses through online or offline channels -- is failing.

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  • 5 Barriers To Successful Digital Marketing

    Ron Person has done more than 800 short assessments and probably 30-plus in-depth assessments regarding digital marketing maturity. He's compiled a list of 12 barriers to digital strategy success that came from interviews and audience polls. He's gathered input from more than 100 chief marketing officers, directors and digital strategists.

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  • Get Breakaway Marketing Efficiency with Four Engagement Metrics

    Engagement must be the next new thing in digital marketing. I see the term used everywhere in print and at conferences, but it is usually referring to what marketing should have always been doing anyway -- involving potential customers so they increase communication, build trust and form commitment.

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