Articles
Tag: sales enablement
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Is Content Marketing the Key to Sales Enablement?
Sales enablement strategies are on the rise. If you want to understand where sales enablement fits into content marketing
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Zoho CRM Upgrade Digs Deep with Multiple Releases
Zoho announced a major update to its platform last week, including the release of multiple tools aimed at helping salespeople at every step of the sales cycle. The company announced the upgrades over a series of four announcements.
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Sales to Marketing: Keep Your Crappy Content
Only 9 percent of content created in enterprise marketing departments is viewed more than five times by the sales department, according to Docurated's latest State of Sales Enablement report.
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7 Questions to Ask About Sales Enablement
Here's a thought: Maybe you have one already but don't realize it.
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Highspot: We Help Salespeople Share Content, Screens
The team at Highspot wants to make it easier for salespeople to share content with prospects and customers, share their screens during product demonstrations and analyze their own sales performance. Those are the goals of the Seattle-based sales enablement software vendor’s platform update.
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Poor Sales Enablement Will Get Your Content Manager Fired
Have you ever seen your content manager at work? He or she is hunched over the keyboard, pounding out your latest great content piece, or on the phone cajoling a freelancer to get something turned in that’s overdue.
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ClearSlide Promises Video in a Snap with iOS App
In this video production for marketing and sales, there is no middle man. No video studio, specialized video equipment to lug around — and no third-party video-production crew raiding your office. Just you, your iPhone and about 30 seconds of your time.
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Don't Let Manual Processes Hold Back Your Business
The expression “penny wise and pound foolish” is perhaps a bit harsh, but mid-sized businesses are often the living embodiment of the idea.
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There's a New CRM Buzzword in Town: Sales Acceleration
There will be a $30 billion market for sales acceleration technologies by 2017, according to the collected wisdom of such companies as Gartner Group, Aberdeen, ABI Research and many others.
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SAVO CEO Jason Liu Explains Sales Enablement
How do you make the most of your marketing — and squeeze maximum value from your content? Digital marketing has exponentially increased the amount of content produced, creating a dilemma for sales teams tasked with creating and editing content for personalized campaigns.
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How Watching 'Criminal Minds' Can Improve Sales
Long before Robert Wahbe left Microsoft as its chief marketing executive of the company's server and tools division to form a startup called Highspot, the television drama Criminal Minds was focused on sales enablement.
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Weighing the Merits of Sales Enablement
From email to shared posts on Twitter, marketing and sales managers have been bombarded online with value messages supporting content marketing. Yet delivering content is a different story, especially as personalized digital strategies are increased. Respondents to a poll by Ascend2, according to eMarketer, rated “lack of effective content
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Brainshark Updates Sales, E-Learning Solutions for Mobile, Faster Content Access
Brainshark, whose name implies killer intelligence, has updated its Rapid Learning solution and its recently announced Sales Enablement Portal.
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BrainShark Gives Sales Reps Single Point of Content Access with New Sales Enablement Portal
Brainshark today introduced its Sales Enablement Product Suite and Brainshark Sales Enablement Portal to increase productivity and efficiencies in sales operations.
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