Articles
Tag: sales funnel
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How Marketers Can Use Intent Data
Digital marketing is a constant battle trying to understand why consumers make purchase decisions, intent data can help. Here's how.
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The Importance of Consumer Education in Today's Data-Driven Purchasing Journey
Today’s consumers are well-informed and rely heavily on online information before a purchase, making consumer education more important than ever.
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Micro-Moments: Are They Really a Thing?
With consumer attention dwindling marketers are working overtime to reach their audience, and are looking to to make the most of micro-moments.
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Top-of-Funnel Inefficiencies Are Draining Your Sales Pipeline Value and Revenue
How top-funnel inefficiencies leave a lot of money on the table.
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How to Create a B2B Prioritized Sales List Using SEO
How to build a prioritized list of the most promising B2B prospects that will be your next unicorns.
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Are You Playing Hide and Seek With Your Customers?
In our race to fill the top of the funnel with leads, we in the B2B world often end up preventing potential customers from interacting with us in a natural and authentic way.
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Sales: A Star Player on the CMO's Team
Well into 2015, marketers are more than ever contributing to that goal by discovering new prospects, filling sales pipelines and driving revenue. Part of accomplishing goals and objectives means all departments within the organization work as a joined force. Most importantly, CMOs must ensure marketing is in lockstep with sales.
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Long Live the Marketing Funnel
The funnel is alive and well. And it should be leveraged extensively by marketers. It provides a consistent and universally understood (and somewhat accepted) framework. The funnel does come in a variety of shapes and sizes and colors -- with different twists and turns.
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Shutter the Sales Funnel
As form publishers find they are able to ask for less and less personal information (and get away with it), some panic, thinking they're losing the best, cheapest lead stream they know. And, without a doubt, they are. This article continues that discussion started in Free Me From Your Website Forms, but from the perspective
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