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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

Editorial
A human hand holding a pen writes on a clipboard beside an open laptop, while a robotic hand rests on the keyboard from the opposite side. The image symbolizes collaboration between humans and artificial intelligence, blending human judgment with machine-driven support in digital work environments.
The Best Marketers Right Now Aren't Better Prompters
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Editorial
A red theater curtain is being pulled back by a white-gloved hand emerging from a dark sleeve, revealing a black empty space behind it. The image evokes a reveal, behind-the-scenes look, hidden insights or the unveiling of information.
Customer Trust in the Experience Era Starts Behind the Scenes
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Editorial
Customer service headset resting on a desk in front of an open laptop, with a globe blurred in the background. The image symbolizes contact center operations, remote customer support, AI-assisted service and global customer experience management.
The Automation Era Is Over. Agent Empowerment Is What Comes Next.
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Wide-angle view inside the PegaWorld keynote arena before a main session begins, showing attendees taking seats in a large auditorium. Blue PegaWorld-branded screens dominate the stage while yellow and blue spotlights illuminate the venue from overhead rigging. Rows of black chairs fill the floor as conference participants gather and converse ahead of the presentation.
PegaWorld 2026 Helps Usher in the Age of AI Accountability
Scene with big NiCE World sign outside the Walt Disney Dolphin Resort in Orlando, Fla.
NiCE World 2026: The Platform Vision Meets the CX Practitioners
The NiCE World 2026 main stage at the Walt Disney Dolphin Resort in Orlando, featuring large LED screens displaying contact center agents at work, flanking the illuminated NiCE World logo. Philipp Heltewig, Chief AI Officer at NiCE Cognigy, is visible on the right screen delivering his keynote address.
NiCE Launches Dedicated AI Innovation Lab to Push Agentic CX to Enterprise Scale
Adobe Inc. corporate headquarters in downtown San Jose, south San Francisco bay area, Silicon Valley.
Adobe Launches CX Enterprise Coworker Agent
Close-up of decorated chocolate cupcakes displayed on a mirrored serving tray. The cupcakes feature pale pink icing with green accents, delicate flower decorations and piped names in pink frosting, creating a festive and personalized dessert presentation.
How AI Personalization Builds Trust — Until It Doesn't
Three hands hold up speech-bubble signs displaying different customer sentiments — happy, neutral and unhappy — against a soft blue background, illustrating customer feedback, opinions and experience measurement.
What Happens When Customer Feedback Feels One-Sided?
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Articles Tagged "Sam Altman"

News Analysis
Article
Digital Marketing
Microsoft AI CEO Says Marketing Will Be Automated in 18 Months
Feature
Article
Customer Experience
OpenAI CEO Sam Altman Says AI in Customer Support Is 'Doing Great'
Interview
Article
Digital Experience
I Spoke With Sam Altman: What OpenAI’s Future Actually Looks Like
Editorial
Article
Digital Experience
OpenAI, The ‘Bailout,' and the Likely Path Forward
Editorial
Article
AI Market
Does Elon Musk Actually Want to Buy OpenAI?
News Analysis
Article
AI Market
Elon Musk Bids $97.4B for OpenAI. What Does It Means for AI?
News
Article
Digital Marketing
OpenAI’s GPT4o: Smarter, Faster — and It Speaks
News Analysis
Article
Digital Marketing
Sam Altman: AI Will Replace 95% of Creative Marketing Work
Feature
Article
Digital Experience
7 Predictions for Tech in 2024
Feature
Article
Digital Experience
The Era of AI: End of Year AI Recap
News Analysis
Article
Digital Marketing
OpenAI and X Chaos Is a Reminder of How Brand Resonance Is Always at Risk
News Analysis
Article
Digital Experience
Sam Altman Returns to OpenAI: How the Chaos Changes the AI Field
News
Article
Digital Experience
OpenAI Names Sam Altman CEO 5 Days After It Fired Him
News
Article
Digital Experience
Microsoft Hires Sam Altman as CEO of Advanced AI Research Team
News
Article
Digital Experience
OpenAI Board Fires CEO Sam Altman
News Analysis
Article
Digital Experience
OpenAI Pauses ChatGPT Plus Subscriptions for New Users
News
Article
Digital Experience
OpenAI Launches GPT-4 Turbo, Pioneering New Era of Personalized AI
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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