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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

Editorial
Close-up photo of hands placing colorful sticky notes on a glass wall during a customer journey mapping or collaborative strategy workshop, symbolizing CX planning, brainstorming and organizational alignment.
Journey Maps Look Great on Walls. They're Terrible at Fixing Experiences.
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Editorial
A sheet of paper with the word “HELP” handwritten in large black letters sits on a wooden desk surrounded by crumpled paper and a pen, symbolizing frustration, writer’s block or the need for support.
Internal Fluency Is Ruining Your Customer Messaging
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News
A hand holds a smartphone displaying the PolyAI logo against a blurred corridor background with overhead lighting.
PolyAI Makes Enterprise Conversational AI Self-Serve
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Qualtrics XM logo displayed on a white card beside a miniature house and vintage toy car against a brown background.
After Uncertainty, Qualtrics Closes Deal on $6.75B Press Ganey Forsta Acquisition
A high-speed nighttime driving scene viewed from the side of a moving car, with blue and white light trails streaking across the roadway and city lights blurred in the distance to convey speed, acceleration and motion.
When Infrastructure Becomes Strategy: How One Agency Got 44% Faster Project Timelines At Half the Implementation Cost
A minimalist split-screen graphic comparing Medallia and Qualtrics. The left side features the Medallia logo and wordmark on a dark navy background, while the right side shows the Qualtrics XM logo and wordmark on a light gray background. A circular “VS.” badge sits at the center where the two sides meet.
Medallia vs. Qualtrics: The VoC Market Is Being Repriced
Close-up digital illustration of scattered social media reaction icons in red and blue, featuring white heart, thumbs-up and thumbs-down symbols piled together in a chaotic overlapping pattern that represents online engagement, feedback and audience interaction.
8 Social Media Trends Redefining Marketing Strategy in 2026
Vintage-style illustration of three retro toy robots standing in a row from largest to smallest against a neutral beige background. The robots are teal with red feet and buttons, featuring clock-like dials, mechanical chest panels and whimsical mid-century design details.
The Best AI Marketing Decision You Can Make Has Nothing to Do With AI
An older man walks a fluffy white dog down a tree-lined park path while using a cane on a sunny day, with benches and greenery surrounding the quiet walkway.
Why Emotional Loyalty Outlasts Any Points Program — and What AI Can't Replace
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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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