Articles
Tag: social media marketing
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Why Should the Potential TikTok Ban Matter to Marketers?
We explore how a potential ban on the Tik Tok platform by the US government could affect the larger marketing ecosystem.
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Using Social Media To Build Human Connections With Your Customer
Your customers crave a human connection. Is your business delivering? We asked experts for thoughts on creating better customer relationships via social media.
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How to Use Instagram for Ecommerce
With 1B active users and a third having bought a product they discovered on the platform, the role of Instagram as a social selling tool is clearly growing.
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7 Ways to Ensure Your Social Presence Improves Your Customer Experience
Social media encourages discussion, and is used by almost half the people in the world. That's why it's such a great place to get to know your customers.
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5 Things to Look for in a Social Media Manager
Social media attracts people from all generations and a great social media manager can help you better reach them. Here are some things to look for.
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6 Social Media Best Practices for Brands
We’ve asked social media experts for their take on social media posting, whether too much content is detrimental and best practices they recommend.
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What NOT to Talk About on Corporate Social Media Accounts
Establishing best practices for social media use helps ensure business reputations remain intact.
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Best Practices for Improving Your Dark Social Engagement
“Dark social,” the web traffic generated when people share links through private channels like WhatsApp or similar, can provide real value.
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How to Engage With Your Audience on Reddit
Reddit is alive with activity relating to all sorts of topics and industries and it's largely gets underutilized by marketers. Here's how to get involved.
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Beyond Vanity Metrics: Measuring Social Media Success
It’s becoming a challenge to sift through the wide range of metrics to understand if social media campaigns are effective. Here's what you should be measuring.
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Steak-umm’s Tweets Are a Master Class in Brand Authenticity
What marketers can learn from Steak-umm's straight talk on COVID-19.
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How SlideShare Can Help Power Your LinkedIn Marketing Campaigns
Want to add some oomph to your LinkedIn marketing campaign? We asked some practitioners how they use SlideShare to benefit their campaigns.
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How Google Analytics Social Media Reports Help Improve Marketing Crisis Responses
Knowing how your social media traffic impacts your site can provide clear guidance on which channels to use when responding to a crisis.
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How to Use Twitter Analytics to Keep Your Marketing Messaging on Point
Twitter provides marketers with one of the most straightforward dashboard tools available, but some marketers don't explore analytics beyond that.
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