Articles
Tag: social media marketing
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Pinterest Marketing: 11 Software Companies Doing It Right
Pinterest marketing is often overlooked by enterprise brands, but these software companies are investing time and money into the growing social network.
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How GDPR Will Help Rebuild Data Protection and Customer Trust
While the Facebook data harvesting scandal continues, GDPR, which lies ahead, should help rebuild customer trust by ensuring better data protections.
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6 Considerations For Marketers Working With Facebook
In light of Facebook's recent data woes, we caught up with experts who offer these considerations for those marketers working with Facebook and other platforms.
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3 Tips to Improve Your LinkedIn Marketing Strategy
B2B marketers are being frozen out of Facebook, so is it time to take B2B LinkedIn marketing a little more seriously?
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17 Enterprise Tech Companies Killing It On Instagram
Instagram marketing is typically for "exciting" image-driven businesses, right? Well, here are 17 tech companies bucking that trend.
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5 Instagram Marketing Tips For Businesses Without Visual Content
Building your brand and engaging in Instagram and other image-driven social networks isn't just for those with visually impressive products.
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8 Things Social Media Marketers Need to Know About Facebook's News Feed Changes
Facebook is at it again, making news feed changes and disrupting publishers and marketers. CMSWire's Dom NIcastro shines a light on what marketers need to know.
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Think Twice About Automating Your Marketing
In 2018, dial back your use of marketing automation software and reach out to customers and prospects in more personalized ways.
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14 Tips to Help Businesses Get More From Social Media
CMSWire's Dom Nicastro talks to marketing experts and practitioners to help you avoid the pitfalls of social media marketing.
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How B2B Companies Can Build Their Brands on Instagram
What started out as a simple photo-editing and sharing tool is now embraced by large B2C brands as a way to reach younger demographics. Today, Instagram is mainstream. The platform is used by over 800 million people, and B2B brands like Salesforce, EY and IBM rely on it to
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Will Customers Buy Into Your Seller Persona?
You've analyzed your prospective market, built buyer personas for your perfect customer, and crafted your website and Facebook pages with all the social media bells and whistles to ensure that the right people are coming to view your content, products and services.
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A Facebook-Hosted Game Show? Hootsuite Launches LOI: Live Pitch
Shark Tank move over: Hootsuite will debut a similarly-styled show next week called LOI: Live Pitch. LOI: Live Pitch will give entrepreneurs aged 18 to 25 an opportunity to pitch their business ideas.
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Hootsuite Integrates Adobe Digital Assets for Social Content
Hootsuite is bringing Adobe and its 90 million digital visual assets into its social media management ecosystem. The Vancouver, BC-based social media management platform announced today an integration with Adobe Creative Cloud and Adobe Stock, which includes 90 million stock photography assets.
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Sprout Social Launches Bot Builder for Facebook Messenger
Sprout Social has introduced a new capability into its social media management platform that allows brands to build a customized chatbot for Facebook Messenger. That bot's duty? Serve as a front-line assistant to marketers and customer service professionals, providing information to customers and prospects. Sprout Social, a 7-year-old company
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