Articles
Tag: social media marketing and tools
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Where B2B Marketers Are Winning in Social Media
LinkedIn may be the best social media platform for many B2B marketers, but it's not the only one.
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Twitter Marketing Isn't Dead, You're Just Doing it Wrong
Is Twitter marketing on the upswing? We asked experts to share their thoughts on that and marketing best practices for the platform.
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How the Right Influencers Boost Brands and Analytics
The right influencer can strengthen a brand and improve the quality of engagement — but the key is finding the right one for your brand.
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Why Marketers Think LinkedIn Is On the Rise
The social media landscape is changing rapidly and marketing departments need to rethink their social media marketing strategies and initiatives.
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Will LinkedIn Ads Take 2019 By Storm?
Facebook is often seen as the leader in social media advertising, but if statistics and expert opinions are anything to go by, 2019 will belong to LinkedIn Ads.
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Why Nano-Influencers Are a Social Media Marketers Secret Weapon
Influencer marketing is gaining traction in the market, but should marketers be seeking out relevant nano-influencers, instead of massive mega-influencers?
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7 Ways to Spot Influencer Marketing Fraud
How to spot a fake social media influencer before partnering with them.
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Marketers Beware: Influencer Marketing Fraud is Real
25 percent of influencers are defrauding their clients, including internationally recognized brands. Here's why and how not to be the next victim.
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Skip the Robocall: Social Is the Connection That Counts
While robocalls are on the rise, their effectiveness wanes. Consumers who are unlikely to pick up a call are more receptive to contact via social channels.
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How Is Facebook's Role in the Enterprise Impacted After Another Major Breach?
After another well publicized Facebook security breach that was uncovered last month, the role of Facebook as a digital marketing tool is in the spotlight.
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8 Ways to Justify Your Social Media Marketing Program
Customers expect their brands to be on social media but should you invest in social media marketing? And if yes, what should you be measuring?
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Social Media Marketing: Looking Beyond Reach
Marketers have long focused on the reach of their social media messages as a key measurement but it requires more than reach to be successful.
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How YouTube Watch Time Is the Video Metric Marketers Need
Google has adjusted its YouTube analytics reports to focus on watch time.
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An Introduction to Instagram Insights
Instagram Insights is a native tool within the social media platform that offers introductory analytics into your audience.
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