Articles
Tag: social media marketing
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Executives: Should You Be Active on Social Media?
In a bake-off between two comparable vendors selling me “digitally transformative” products, I’ll lean to the one that has a CEO active on LinkedIn.
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Newegg Embraces Dogecoin, Moz Announces New Metrics Suite & More News
Newgg embraces Dogecoin, Moz adds a performance metrics suite, Informatica Revamps Intelligent Data Management Cloud With AI & Microservices and more DCX news.
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What I Learned From Taking on New Marketing Roles
My career has taken a winding path, and I’ve enjoyed every step of the way. Here's what I learned from the many transitions in my marketing career.
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Don't Be 'LinkedIn Spam': How LinkedIn Mass Messaging Might Be Hurting Your Brand
LinkedIn is a powerful tool for marketers. While it may be tempting to use its mass messaging capabilities, doing so incorrectly may come at a cost.
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Leverage Social Media for Account-Based Marketing
ABM has a secret: most prospects are happy with their existing vendors and have zero interest in learning about yours. What's a marketer to do?
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Twitter Spaces Challenges Clubhouse for the Live Audio Social Media Crown
Twitter Spaces is only one in a recent spate of entries to the live audio social media arena. What sets it apart?
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CX Decoded Podcast: Overcoming Marketing Bad Habits
In our latest edition of CX Decoded, we catch up with Liz Miller and Nicole France of Constellation about marketing bad behaviors.
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Why Your Social Media Strategy Needs Less Automation
More people are using social media than ever before and automation helps brands reach their audience. But how much automation is too much?
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Is Marketing Localization The New Globalization?
The pandemic has put a renewed focus on local markets. Here is how organizations can adapt their tactics to thrive in this period of localization.
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Ensuring Cultural Sensitivity in Your Marketing and Advertising
Digital marketing has brought more effective communication with customers, but it's also brought a new set of challenges, cultural sensitivity in advertising.
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B2B Marketers: Generate (More) Social Media Engagement
Remember, social media isn't an email inbox filling up with your messages — it’s about showing up in feeds when prospects are scrolling on their phones
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Improve the Human Element of Your CX for More Emotional Connections
A positive emotional connection that customers experience with brands stays with them and increases loyalty and engagement.
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Wondering About the Invite-Only Clubhouse App? Here Is What All the Fuss Is About
Wondering why all the fuss regarding the new Clubhouse app? We uncover the good, the bad and what it means for the future of online discussion.
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Is Twitter's New Paid Subscription Really All That Super?
Twitter announced a new paid feature called Super Follow. While it has the potential to be a useful marketing tool, it's unclear whether it will work or not.
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