Articles
Tag: social media marketing
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Using Social Media as an Entry Point to Marketing Attribution
Marketers understand the importance of attribution, but remain unclear where to start.
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How to Get Marketing Inspiration From Pinterest Trends
Pinterest has a massive user base, but what’s most interesting for marketers is what those users search for. Here's where Pinterest Trends comes in.
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5 in-Demand Marketing Jobs for 2021
LinkedIn has some positive news for marketers — marketing jobs are in high demand. And here are a few specific roles that are hiring.
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Why Facebook Is Taking the Metaverse to Europe
Facebook's decision to create 10,000 metaverse jobs in Europe has more to it than meets the eye. Here's why.
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Why Facebook Discontinued Facebook Analytics
Facebook will retire its analytics tool June 30. Here's why marketers should view that as a good thing.
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4 Lessons for Marketers From Facebook's Outage
Facebook's outage last week posed significant challenges for marketers who rely on the channel. Here are some takeaways and lessons learned.
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Down Periscope: Twitter Discontinues the Livestreaming App
Twitter announced it will shut down the video streaming app Periscope in March 2021.
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The Shift Is Permanent: How the Last 18 Months Shaped 2022 B2B Marketing Plans
It’s official. B2B marketers have made their pandemic-induced shifts to digital marketing permanent.
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What Social Media Marketing Is and How It Can Help Power Your Business
As of 2021, 82% of the United States population has a social networking profile. This stat should highlight the importance of social media for marketers.
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Struggling to Unlock the Potential of Employee Advocacy?
Marketers wonder why employees won’t share their latest press release on social media. Employees wonder why they should spam their friends again.
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A Look at the Top 4 Digital Marketing Categories
Digital marketing is constantly changing, but there are some foundational categories of digital marketing you need to have a strong grasp of to thrive.
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4 Tips For Better Social Listening
While some channels like TikTok and Facebook have proven to be goldmines for B2C companies, they aren’t necessarily as fruitful for marketers in the B2B space.
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The Role of Serendipity in Marketing Results
Marketers are infamous for equating correlation and causation. But there's a wildcard factor that marketers don't like to acknowledge: serendipity.
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CX Decoded Podcast: Analyzing the B2B Marketing Playbook
CMSWire's CX Decoded catches up with Deloitte's Tim Greulich to discuss B2B marketing strategies.
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