Articles
Tag: social media marketing series
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Use Lookalike Audiences to Reinvigorate Your LinkedIn Ad Campaigns
LinkedIn has its own variation of Lookalike Audiences, a feature aimed at helping marketers target ads at people who are similar to a given page audience.
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10 Tips to Maximize Your LinkedIn Organic Reach
Experts offer their best tips on how to maximize your organization's organic audience on the LinkedIn platform.
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Pinterest Trends Give Marketers a New SEO Opportunity
Pinterest released a new tool, Pinterest Trends, in beta last December, to provide marketers a view into the top US search terms from the previous 12 months.
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7 Emerging Social Media Marketing Trends to Watch
Hyperlocal marketing, "likes" lose their charm and more trends that will shape the face of social media marketing in the year ahead.
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Why Marketers Should Focus on Optimizing Email Open Rates
Email campaigns offer some distinct advantages over social media campaigns when it comes to matching message to audience.
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Don't Fall For These 5 Marketing Myths
A look at some misconceptions about marketing — and why you shouldn't fall for them.
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Is Social Media Marketing Dying?
Social media reach is down, Politics has won the day, and there's plenty of negativity floating around our social feeds. Is social media dying a slow death?
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Why Your Social Media Marketing Strategy Sucks
Having trouble generating leads with your social media posts? We asked experts for the common reasons organizations' social media efforts fail.
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Why Marketers Need a Dedicated Analytics Strategy for Facebook Messenger
While Facebook's main platform is encountering heavy public scrutiny, its Messenger app is emerging as the crown jewel for maintaining engagement.
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Making Human Connections at Social Media Week Lima, OH 2019
Social Media Week Lima is a great place for marketers to connect with others in the field who are truly passionate about what they do.
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Will Reddit Ads Help or Hurt Your B2B Marketing Efforts?
Reddit typically isn’t on most B2B marketer’s radar, but maybe that needs to change. We asked experts if B2B brands should use Reddit Ads to boost B2B leads?
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5 Ways to Get More Engagement From Your Tweets
Tips to boost engagement on Twitter — whether for your business or your personal brand.
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Enough With the Spam: 3 LinkedIn Networking Tactics for Marketers
Three key LinkedIn networking tactics that actually work.
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Where B2B Marketers Are Winning in Social Media
LinkedIn may be the best social media platform for many B2B marketers, but it's not the only one.
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