Articles
Tag: social media marketing
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What NOT to Talk About on Corporate Social Media Accounts
Establishing best practices for social media use helps ensure business reputations remain intact.
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Best Practices for Improving Your Dark Social Engagement
“Dark social,” the web traffic generated when people share links through private channels like WhatsApp or similar, can provide real value.
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How to Engage With Your Audience on Reddit
Reddit is alive with activity relating to all sorts of topics and industries and it's largely gets underutilized by marketers. Here's how to get involved.
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Beyond Vanity Metrics: Measuring Social Media Success
It’s becoming a challenge to sift through the wide range of metrics to understand if social media campaigns are effective. Here's what you should be measuring.
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Steak-umm’s Tweets Are a Master Class in Brand Authenticity
What marketers can learn from Steak-umm's straight talk on COVID-19.
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How SlideShare Can Help Power Your LinkedIn Marketing Campaigns
Want to add some oomph to your LinkedIn marketing campaign? We asked some practitioners how they use SlideShare to benefit their campaigns.
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How Google Analytics Social Media Reports Help Improve Marketing Crisis Responses
Knowing how your social media traffic impacts your site can provide clear guidance on which channels to use when responding to a crisis.
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How to Use Twitter Analytics to Keep Your Marketing Messaging on Point
Twitter provides marketers with one of the most straightforward dashboard tools available, but some marketers don't explore analytics beyond that.
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How to Use Google Trends to Boost Social Media Engagement
Google Trends has a lot of information for marketers. Here's what it is, how to use it effectively, and why it should be a part of your marketing arsenal.
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TikTok Marketing: Are You Ready to Flip the Switch?
TikTok is taking the social media scene by storm. Should your brand be in on the action, or should it steer clear?
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How to Get the Most out of Pinterest Trends
Pinterest has a massive user base, but what’s most interesting for marketers is what those users search for. Here's where Pinterest Trends comes in.
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How to Avoid a Twitter Suspension of Your Marketing Strategy
What marketers need to know about Twitter's Platform Manipulation and Spam policy.
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How to Tell if Twitter Is Right for Your Brand
There are a multitude of social media platforms and Twitter is big, but it's not for every brand. Here are things to consider before diving in.
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Use Lookalike Audiences to Reinvigorate Your LinkedIn Ad Campaigns
LinkedIn has its own variation of Lookalike Audiences, a feature aimed at helping marketers target ads at people who are similar to a given page audience.
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