Articles
Tag: social media marketing and tools
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Is Social Media Marketing Dying?
Social media reach is down, Politics has won the day, and there's plenty of negativity floating around our social feeds. Is social media dying a slow death?
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Why Your Social Media Marketing Strategy Sucks
Having trouble generating leads with your social media posts? We asked experts for the common reasons organizations' social media efforts fail.
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Why Marketers Need a Dedicated Analytics Strategy for Facebook Messenger
While Facebook's main platform is encountering heavy public scrutiny, its Messenger app is emerging as the crown jewel for maintaining engagement.
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Making Human Connections at Social Media Week Lima, OH 2019
Social Media Week Lima is a great place for marketers to connect with others in the field who are truly passionate about what they do.
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Will Reddit Ads Help or Hurt Your B2B Marketing Efforts?
Reddit typically isn’t on most B2B marketer’s radar, but maybe that needs to change. We asked experts if B2B brands should use Reddit Ads to boost B2B leads?
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5 Ways to Get More Engagement From Your Tweets
Tips to boost engagement on Twitter — whether for your business or your personal brand.
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Enough With the Spam: 3 LinkedIn Networking Tactics for Marketers
Three key LinkedIn networking tactics that actually work.
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Where B2B Marketers Are Winning in Social Media
LinkedIn may be the best social media platform for many B2B marketers, but it's not the only one.
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Twitter Marketing Isn't Dead, You're Just Doing it Wrong
Is Twitter marketing on the upswing? We asked experts to share their thoughts on that and marketing best practices for the platform.
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How the Right Influencers Boost Brands and Analytics
The right influencer can strengthen a brand and improve the quality of engagement — but the key is finding the right one for your brand.
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Why Marketers Think LinkedIn Is On the Rise
The social media landscape is changing rapidly and marketing departments need to rethink their social media marketing strategies and initiatives.
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Will LinkedIn Ads Take 2019 By Storm?
Facebook is often seen as the leader in social media advertising, but if statistics and expert opinions are anything to go by, 2019 will belong to LinkedIn Ads.
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Why Nano-Influencers Are a Social Media Marketers Secret Weapon
Influencer marketing is gaining traction in the market, but should marketers be seeking out relevant nano-influencers, instead of massive mega-influencers?
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7 Ways to Spot Influencer Marketing Fraud
How to spot a fake social media influencer before partnering with them.
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