Articles
Tag: social media marketing
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Why Nano-Influencers Are a Social Media Marketers Secret Weapon
Influencer marketing is gaining traction in the market, but should marketers be seeking out relevant nano-influencers, instead of massive mega-influencers?
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Skip the Robocall: Social Is the Connection That Counts
While robocalls are on the rise, their effectiveness wanes. Consumers who are unlikely to pick up a call are more receptive to contact via social channels.
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8 Ways to Justify Your Social Media Marketing Program
Customers expect their brands to be on social media but should you invest in social media marketing? And if yes, what should you be measuring?
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Social Media Marketing: Looking Beyond Reach
Marketers have long focused on the reach of their social media messages as a key measurement but it requires more than reach to be successful.
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How YouTube Watch Time Is the Video Metric Marketers Need
Google has adjusted its YouTube analytics reports to focus on watch time.
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An Introduction to Instagram Insights
Instagram Insights is a native tool within the social media platform that offers introductory analytics into your audience.
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Forrester's Top 10 Picks for Social Media Management Tools and Software
The right social media management software can help simplify a marketer's life, but choosing between the vast array of solutions can be a daunting task.
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5 Steps to Post Your First Instagram Story
Instagram Stories are the latest way marketers are engaging their social media audience. Here's an easy guide to get started, plus a few Instagram Story hacks.
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Pinterest Marketing: 11 Software Companies Doing It Right
Pinterest marketing is often overlooked by enterprise brands, but these software companies are investing time and money into the growing social network.
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How GDPR Will Help Rebuild Data Protection and Customer Trust
While the Facebook data harvesting scandal continues, GDPR, which lies ahead, should help rebuild customer trust by ensuring better data protections.
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6 Considerations For Marketers Working With Facebook
In light of Facebook's recent data woes, we caught up with experts who offer these considerations for those marketers working with Facebook and other platforms.
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3 Tips to Improve Your LinkedIn Marketing Strategy
B2B marketers are being frozen out of Facebook, so is it time to take B2B LinkedIn marketing a little more seriously?
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17 Enterprise Tech Companies Killing It On Instagram
Instagram marketing is typically for "exciting" image-driven businesses, right? Well, here are 17 tech companies bucking that trend.
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5 Instagram Marketing Tips For Businesses Without Visual Content
Building your brand and engaging in Instagram and other image-driven social networks isn't just for those with visually impressive products.
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