Articles
Tag: socialbizroi
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How Businesses are Benefiting From Social
To get a good understanding of what that vision looks like, watch Yammer’s Moments video. It shows how people within a responsive organization used Yammer to collaborate and create a produc
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The Catch-22 of Social ROI
Another year has passed and we are still trying to define the Return on Investment (ROI) for social tools in the enterprise. We are bombarded with stories of successful implementations but finding har
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CMSWire Tweet Jam: The Search for ROI #SocBizChat
Establishing the return on investment (ROI) of any tech purchase is a challenge, but the challenge is amplified when looking at social tools. Clear cut formulas don't cut it. What signs of prog
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How the Freemium Model Outflanks the ROI Question
After all, you can’t measure the value of a pop song. It makes you happy, sure. And we all know you can work better, run faster and just in general be more successful when you’re happy &he
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A Shift in Business Means a Shift in Notions of ROI
There’s a problem here, and it's not (only) one of culture or technology -- it's one of profound impedance mismatch between old and new paradigms of business. That is to say it's like
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The ROI for Collaboration is Fool's Gold
I have been looking at this issue for almost 20 years now and have identified the following three problems: 1. Defining Collaboration What constitutes collaboration? I tried to define collaborati
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Practical Steps to Measuring Social ROI
Social collaboration and the use of enterprise social networks (ESN) have taken the business community by storm. In June of 2013, David Sacks, corporate vice president at Microsoft announced that Yamm
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The ROI Conundrum: Making the 'Impossible' Possible
For all the hype and enthusiasm about social collaboration and the rhetoric about the potential it has to bring about huge changes in the way an organization operates, it remains extraordinarily hard
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How the Client Experience Defines the New ROI of Social Business
I remember when things were just getting started with Enterprise 2.0, then Social Business, how we were all trying to prove the business value of social technologies and even our very existence as 2.0
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Hunting Unicorns: 5 Approaches to Measure Social Business ROI
How do we begin to quantify the impacts of social business software on organizations or are we simply trying to chase a proverbial unicorn?In 2006, Andrew McAfee, associate director of the Center for
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Social ROI = Return on Insanity
The ongoing demands of individual executives, archaic software evaluation processes and an obsessive focus on employees as productivity centers instead of human beings have turned collaboration into c
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The Learning Organization as Social Business
McKinsey has repeatedly published very aggressive outlooks for the value that could be created from companies progressing to the social business. In a 2012 report, the research firm estimated that soc
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Making the Right Case for Social Business
Our mandate at 451 Research is to analyze the impact of innovative and disruptive enterprise technologies. We look at social business in all its forms -- be it team collaboration, file sync and share,
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Want to Succeed in Social Business? Invest in It.
This year’s State of Community Management research is the culmination of five years of defining, helping to develop and documenting the discipline of community management -- a critical enabler o
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