Articles
Tag: svetla yankova
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How Verizon Could Have Sold to Me ... But Didn't
I work in a charming town called Palo Alto on a very busy street that starts right at the entrance of Stanford University.
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Your Data Driven Marketing Fitness Regime
Have you ever thought: “I’m going on a diet after New Year's” or “I have to get in shape”? Meeting someone who is perfectly happy with their body is like meeting someone who is perfectly happy with their marketing: it never happens.
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What if Marketers Got Paid By Commission?
Imagine for a second that you run a sales division. Now imagine that your team’s goals are to show up for work, respond to emails, write compelling messages to their prospects and complete projects that their chain of command likes.
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How Big Data Can Make You a Better Marketer
Big data is everywhere these days. Among other things, it's created some big expectations for marketing — especially when it comes to mining information.
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Do Omnichannel Principles Work for B2B?
In the B2B world text messages, in-store shopping and coupons are close to irrelevant. Impulse buys never happen, acquiring a new customer unsolicited is unlikely, and while e-commerce does exist, its intent is entirely different. It’s not surprising that omnichannel is not a hot buzzword in this space.
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Getting to the 'What, When and How' of Mobile Strategy
It's tough to figure out a mobile approach. But while these questions are great to ask today, they don’t tackle the bigger picture of mobile strategy tomorrow. Don’t be discouraged.
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We've Got it Wrong: The Funnel, Lead Scoring, Conversions and More
That’s what happens frequently in modern day organizations -- we decide on building a strategy around real time marketing, but most of the time it just takes too much effort to manage proper adoption and the results don’t seem as revolutionary as we anticipated.
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