Articles

Tag: tom shapiro

Know What's a Powerful Business Driver? Customer Success

Tom Shapiro | Aug 29, 2019

Are you focused on the customer? On customer success? On customer retention? Does it drive what you do day in and day out?

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Using Behavioral Intelligence to Improve Your Site's User Experience

Tom Shapiro | Feb 12, 2019

Web analytics only tells half the story, digital body language tells the rest.

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Your Site Visitors Are Completely Irrational: Here's What to Do About It

Tom Shapiro | Jan 15, 2019

As much as we'd all like to believe we behave in a rational way — we don't. That's why you need to appeal to people's emotions.

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Why They Click: The Psychology of Your Audience

Tom Shapiro | Dec 13, 2018

Your audience is coming to your site with questions. Your job is to assure them you have the solutions to their problems.

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Tag: tom shapiro

Know What's a Powerful Business Driver? Customer Success

Using Behavioral Intelligence to Improve Your Site's User Experience

Your Site Visitors Are Completely Irrational: Here's What to Do About It

Why They Click: The Psychology of Your Audience