Articles
Tag: tom shapiro
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Know What's a Powerful Business Driver? Customer Success
Are you focused on the customer? On customer success? On customer retention? Does it drive what you do day in and day out?
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Using Behavioral Intelligence to Improve Your Site's User Experience
Web analytics only tells half the story, digital body language tells the rest.
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Your Site Visitors Are Completely Irrational: Here's What to Do About It
As much as we'd all like to believe we behave in a rational way — we don't. That's why you need to appeal to people's emotions.
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Why They Click: The Psychology of Your Audience
Your audience is coming to your site with questions. Your job is to assure them you have the solutions to their problems.
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