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Tag: tubemogul

  • Adobe to Acquire TubeMogul for $540M

    Adobe to Acquire TubeMogul for $540M

    Adobe plans to acquire TubeMogul for $540 million — a move that will bring an established video advertising platform to the Adobe Marketing Cloud. San Jose, Calif.-based Adobe already enables video content creation through its Premiere Pro CC in its Adobe Creative Cloud and Primetime solutions.

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  • News You Can Use: RAMP, TubeMogul, Vidder

    News You Can Use: RAMP, TubeMogul, Vidder

    The latest in partnering, pairing, closing and creating from the Hub of the Solar System, the Grape State and the Gateway to the World. Ready to Ramp It Up? RAMP  announced this week that it will be working with Riverbed’s Ready Technology Alliance to bring new resources to Riverbed’s regulars

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  • TubeMogul, YuMe Could Benefit from Ad Budget Shifts

    TubeMogul, YuMe Could Benefit from Ad Budget Shifts

    Last week’s successful IPO from Emeryville, Calif.-based TubeMogul, provider of a digital video ad platform, shined the spotlight back on other players in the sector, including Redwood City, Calif.-based competitor YuMe. Both companies are poised to benefit from major brands shifting more of their TV advertising spending to

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