Articles
An exploration of institutions of higher education and how they've been using their CMS to stay on top of digital transformation throughout the pandemic.
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The Higher education industry is suddenly online, yet 70% of America’s faculty members have never taught classes online before. How are they pivoting?
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What marketers need to know about Twitter's Platform Manipulation and Spam policy.
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Hyperlocal marketing, "likes" lose their charm and more trends that will shape the face of social media marketing in the year ahead.
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While Facebook's main platform is encountering heavy public scrutiny, its Messenger app is emerging as the crown jewel for maintaining engagement.
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Tips to boost engagement on Twitter — whether for your business or your personal brand..
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“The business we’re in is about generating knowledge,” said Mark Trenchard, director of web services and digital experience for Stanford University School of Medicine. “I always see that as the highest-level product that humans produce.
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Technology enriches our lives, empowers consumers and makes it possible to share knowledge on an unprecedented scale. It also raises important questions on how much more we can do and what we should do next.
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Too bad that rarely happens anymore. Thanks to social networks like Twitter, a worldwide broadcast of your every move and mood is just 140-characters away.
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The other evening, I found myself impatiently waiting on the supermarket checkout line. Although I waited just a few minutes while the clerk rang up the customers ahead of me, those minutes seemed to last much longer.
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With the rapid adoption of programmatic technology there has been much more efficient ways to buy and sell online advertising.
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This won't help the marketing executive at the C-Suite table: Only about a third of organizational projects include marketing analytics. And there has been no significant gains for how marketing analytics contribute to a company's overall performance. Those are two of the findings from this month's CMO Survey, the
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There's a lot going on this week, including news on dealing with negative social postings.
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Today isn't a good day for the loveless. Red hearts. Overpriced candies. Tacky displays of allegedly sexy underwear, including ones that show far more than reasonable people should think appropriate. You don't need to turn to experts to know Valentine's Day can produce more anxiety than bliss or that watching
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