Articles
Tag: university
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How COVID-19 Is Driving Change in Higher Education's Content Management Needs
An exploration of institutions of higher education and how they've been using their CMS to stay on top of digital transformation throughout the pandemic.
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How Universities Are Handling the Shift to Distance Learning
The Higher education industry is suddenly online, yet 70% of America’s faculty members have never taught classes online before. How are they pivoting?
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How to Avoid a Twitter Suspension of Your Marketing Strategy
What marketers need to know about Twitter's Platform Manipulation and Spam policy.
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7 Emerging Social Media Marketing Trends to Watch
Hyperlocal marketing, "likes" lose their charm and more trends that will shape the face of social media marketing in the year ahead.
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Why Marketers Need a Dedicated Analytics Strategy for Facebook Messenger
While Facebook's main platform is encountering heavy public scrutiny, its Messenger app is emerging as the crown jewel for maintaining engagement.
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5 Ways to Get More Engagement From Your Tweets
Tips to boost engagement on Twitter — whether for your business or your personal brand..
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DX Digest: Mark Trenchard on Content for Customers #DXS15
“The business we’re in is about generating knowledge,” said Mark Trenchard, director of web services and digital experience for Stanford University School of Medicine. “I always see that as the highest-level product that humans produce.
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From Star Wars to Marketing: Challenges for Technology
Technology enriches our lives, empowers consumers and makes it possible to share knowledge on an unprecedented scale. It also raises important questions on how much more we can do and what we should do next.
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Tweets to Treasure: Better Trend Analysis
Too bad that rarely happens anymore. Thanks to social networks like Twitter, a worldwide broadcast of your every move and mood is just 140-characters away.
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Note to Marketers: We're Not Waiting Any More
The other evening, I found myself impatiently waiting on the supermarket checkout line. Although I waited just a few minutes while the clerk rang up the customers ahead of me, those minutes seemed to last much longer.
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Brands Need 'Programmatic Creative' to Keep Up with Ad Tech
With the rapid adoption of programmatic technology there has been much more efficient ways to buy and sell online advertising.
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CMO Survey: Marketing Analytics are a Waste of Money
This won't help the marketing executive at the C-Suite table: Only about a third of organizational projects include marketing analytics. And there has been no significant gains for how marketing analytics contribute to a company's overall performance. Those are two of the findings from this month's CMO Survey, the
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News Bites: Handling Negativity, Publishing on LinkedIn and More
There's a lot going on this week, including news on dealing with negative social postings.
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If Valentine's Day Isn't Enough, Here are More Things to Depress You
Today isn't a good day for the loveless. Red hearts. Overpriced candies. Tacky displays of allegedly sexy underwear, including ones that show far more than reasonable people should think appropriate. You don't need to turn to experts to know Valentine's Day can produce more anxiety than bliss or that watching
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