Articles
Tag: university
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5 Ways to Get More Engagement From Your Tweets
Tips to boost engagement on Twitter — whether for your business or your personal brand.
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DX Digest: Mark Trenchard on Content for Customers #DXS15
“The business we’re in is about generating knowledge,” said Mark Trenchard, director of web services and digital experience for Stanford University School of Medicine. “I always see that as the highest-level product that humans produce.
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From Star Wars to Marketing: Challenges for Technology
Technology enriches our lives, empowers consumers and makes it possible to share knowledge on an unprecedented scale. It also raises important questions on how much more we can do and what we should do next.
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Tweets to Treasure: Better Trend Analysis
Too bad that rarely happens anymore. Thanks to social networks like Twitter, a worldwide broadcast of your every move and mood is just 140-characters away.
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Note to Marketers: We're Not Waiting Any More
The other evening, I found myself impatiently waiting on the supermarket checkout line. Although I waited just a few minutes while the clerk rang up the customers ahead of me, those minutes seemed to last much longer.
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Brands Need 'Programmatic Creative' to Keep Up with Ad Tech
With the rapid adoption of programmatic technology there has been much more efficient ways to buy and sell online advertising.
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CMO Survey: Marketing Analytics are a Waste of Money
This won't help the marketing executive at the C-Suite table: Only about a third of organizational projects include marketing analytics. And there has been no significant gains for how marketing analytics contribute to a company's overall performance. Those are two of the findings from this month's CMO Survey, the
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News Bites: Handling Negativity, Publishing on LinkedIn and More
There's a lot going on this week, including news on dealing with negative social postings.
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If Valentine's Day Isn't Enough, Here are More Things to Depress You
Today isn't a good day for the loveless. Red hearts. Overpriced candies. Tacky displays of allegedly sexy underwear, including ones that show far more than reasonable people should think appropriate. You don't need to turn to experts to know Valentine's Day can produce more anxiety than bliss or that watching
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News Bites: Silverpop's Digital Marketing University, Picturepark Update and More
Massive snow may be blanketing much of the US, but the news gets through. This week’s Bites include PicturePark’s updated digital asset management solution, a global educational roadshow for digital marketers and HeatSync’s aggregated service for web analytics.
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Connecting: Columbia University's David Rogers on Digital Marketing
David Rogers is a globally recognized leader on digital strategy and brands, known for his pioneering model of customer networks. Based at Columbia University’s Graduate School of Business, he is the faculty director of the school's Executive Education programs on Digital Marketing Strategy.
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LinkedIn Gets Educated with New University Pages
LinkedIn is expanding its business model to include a education component with the release of the LinkedIn University Pages. A Higher Education As with other social networks, LinkedIn has been adding new features to its site, but it is still primarily focused job openings, employee and business profiles.
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Book Review: The Ultimate Guide - How to Use Twitter for Social Selling
While few observers seriously question the potential value Twitter holds as a channel for social selling, there are many questions surrounding exactly how organizations can unlock that value.
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Recession Relief: New Job Openings at Microsoft, Google, Lithium, Kentico and Salesforce
If it's time for a change, we've got a shopping list of hot jobs for you to browse. Our bi-weekly featured jobs list is a great collection of opportunities spanning specialties and continents. Here's who's hiring this week (and if you're hiring, post your job openings here). Business/Executive Senior Vice President of User Experience at Salesforce (San Francisco, CA) :
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