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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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News Analysis
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Is Medallia's Debt Tale a Stress Test for Voice of the Customer Market?
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Editorial
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Does the Return of Google Data Studio Signal the End of Analytics Silos?
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Feature
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AI Won’t Save Marketing If Customers Don’t Trust It
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Modern glass office building in Tallinn, Estonia, with the Twilio logo mounted on the rooftop. The curved blue reflective facade is framed by leafless trees under a bright clear sky. Twilio is an American cloud communications platform company.
Twilio's Q1 2026: Voice AI Hits a 5-Year High as CX Orchestration Race Intensifies
Two people ride a red touring motorcycle along a quiet rural road bordered by tall grass and green fields on a sunny day.
Same Journey, Different Realities: CX and EX Need a Shared Operating Model
Two young girls standing outdoors in bright sunlight, smiling and linking pinky fingers while facing each other, with blurred green trees in the background.
Your Omnichannel Data Is Unified. Is Your Promise Status?
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Marketing Teams Don't Fully Embrace AI. Here's What Leaders Can Do About It
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Agentic Commerce in 3 Phases. Here's What's Coming Next.
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Personalization, Automation, Orchestration — and a Worse Experience
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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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