Articles
Tag: web writing
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A Week Is a Year for COVID-19 Content
For every piece of quality information on the web, there is another piece of misinformation.
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Plain Language Dos and Don’ts During COVID-19
Marketers need to remember the golden rule of plain language: Complexity does not communicate authority.
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What is an Online Content Manager?
When it comes to content strategy, no matter how many times we define it, redefine it or outline it, we can mostly agree that it involves applying, creating and writing content to achieve business goals. An Evaluation of Content Strategy via Job Descriptions We can talk abstractly about
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Key Ingredients for Content Strategy: Audience, Content...and Engagement?
While the content vs. context debate rages on, the issue of content strategy remains. Many of the comments on our previous post reminded us that context can’t exist without content. Today, we will talk about content strategy recipes and key ingredients.
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Web Engagement: Optimizing Your Press Releases
A great press release can go along way in terms of gaining virtually free publicity for your business, especially in an increasingly digital media environment.
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10 Ways to Repurpose Your Website Marketing Copy
So, your shiny new website marketing copy is finally in place. Congratulations! Even better, that same marketing copy is starting to bring in business. (Must be all those precise keywords and cleverly phrased calls to action.
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Time for Content to Become More Scientific
Senior managers don't take content seriously because people who write content don't come across as being serious. If content professionals want more respect, they need to present content as a science, not an art.I have spent most of my adult life writing content, or else advising people on how best
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