Articles
Marketing is all about tools, shiny objects and data. However, word of mouth remains the most powerful strategy.
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No matter how much you talk about your brand, consumers always treat companies with suspicion — even companies they know.
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Word of mouth marketing (WOMM) is arguably one of the most effective, powerful and impactful strategies a company or brand can employ.
But what is it exactly — and how do you do it right?
According to the Chicago-based Word of Mouth Marketing Association, WOMM is "any business action
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Think back seven years or more. How did you make decisions to buy things? Maybe someone in your office told you about a sale at the local department store. Maybe you saw a billboard or an ad in the local newspaper.
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