Articles
Tag: word of mouth marketing
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How Marketers Can Foster Connections Around Their Products
No matter how much you talk about your brand, consumers always treat companies with suspicion — even companies they know.
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Discussion Point: How Do You Create Word-of-Mouth Buzz?
Word of mouth marketing (WOMM) is arguably one of the most effective, powerful and impactful strategies a company or brand can employ. But what is it exactly — and how do you do it right? According to the Chicago-based Word of Mouth Marketing Association, WOMM is "any business action
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How Mobile and Social Are Changing Consumer Behaviors [Infographic]
Think back seven years or more. How did you make decisions to buy things? Maybe someone in your office told you about a sale at the local department store. Maybe you saw a billboard or an ad in the local newspaper.
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