The Wire (Page 227)

Lake Michigan Credit Union (LMCU), a top five mortgage credit union headquartered in western Michigan, has partnered with Total Expert to help drive personalized engagement to their more than 568,000 members. By leveraging Total Expert’s purpose-built engagement platform, LMCU will be able to tap into intent data to serve up robust educational and product offerings to their members at the precise moment.

SproutLoud, the leading provider of distributed marketing solutions, today announced that it has expanded its support for multi-tier distribution channels. This new set of features allow brands to extend their marketing and sales enablement tools to more parties at different levels of the distribution chain, giving them greater control over their marketing efforts and enabling them to build stronger relationships with their end customers. “Nothing exists on the market today that allows brands to jointly collaborate with multi-tiered partners, who often have their own networks of dealers, contractors and employees, in order to extend channel partner marketing efforts.

NielsenIQ (NIQ) and GfK SE (GfK) today announced the successful completion of their strategic combination, culminating in forming the world's leading consumer intelligence company. This transaction combines two industry leaders, consolidating their strengths and complementary capabilities to provide clients with an unmatched suite of comprehensive and innovative solutions.

Axcient, the leader in business availability software for Managed Service Providers (MSPs), today announced a new vice president of marketing, Bryce Roberts. In his role, Roberts will lead the entire marketing effort with a focus on driving Axcient’s accelerating growth.

Front Row, formerly known as the Fortress Brand Group, has officially announced its brand consolidation and merger, uniting several prominent brands that include the Fortress Brand, School House, Taylor & Pond, Bizmut, and Finc3. This strategic move enables Front Row to provide comprehensive global support to clients across the U.S. and Europe.

Digitino Emporium, a leading provider of comprehensive marketing solutions, is revolutionizing the way entrepreneurs and business owners gain attention and authority in their industries. Through their DFY press release services, the company helps both new and seasoned professionals to secure media features on prominent platforms such as Yahoo Finance, Business Insider, Market Watch, ABC, FOX, and many more.

Appcast, the global leader in programmatic recruitment advertising technology and services, announced today its acquisition of recruitment marketing pioneer, Bayard Advertising. This strategic acquisition combines Appcast’s award-winning programmatic technology with Bayard's full-service recruitment marketing capabilities, significantly expanding Appcast’s offerings to optimize companies’ entire recruitment marketing processes.

Julio Armando Moreno Parra, a leader in digital strategies and founder of Ultima Fuente, shared today his perspectives on the role of artificial intelligence (AI) in digital communication and marketing, based on his experience of over 10 years in the field. "AI has gone from being an unreachable and expensive tool to being an accessible and valuable resource that has revolutionized efficiency, personalization, and analytical capacity in digital marketing and communication," said Moreno Parra. "However, it can also dehumanize communication and put privacy at risk if not used responsibly." Moreno Parra emphasizes the importance of using AI ethically and responsibly. "The key is to find the right balance," he said. "We must use AI to improve our services and provide value to our customers, but always with a focus on ethics and privacy." Moreno Parra has firsthand experience of how AI can improve efficiency and personalization in his projects. "AI is an excellent medium for processing large volumes of data and obtaining key insights in minutes," he explained. "In the case of Ultima Fuente, we use AI to conduct general research that allows us to find information more quickly." However, he also warns about the risks and challenges associated with using AI in digital communication and marketing. "It is not yet 100% reliable, we must take the resources we receive with caution and care," warned Moreno Parra. "There must always be a curation of information and a deeper involvement of people." Looking to the future, Moreno Parra sees an increasingly important role for AI in digital communication and marketing. "We are already living it in many aspects, where AI is taking on a lot of relevance," he said. "In a few years, I expect AI to be unstoppable and to help all people." Moreno Parra also spoke about how he plans to continue exploring and using AI in his future projects and initiatives. "It is through trial and error to achieve success in each integration. Every day a new tool or alternative comes out, it is up to us to discover them and make the most of them," he said. "For example, AI is being incorporated into our media outlet, Ultima Fuente, for text curation, research, thematic proposals, trend identification, source location, fact checking, key insight extraction, and video transcriptions." Finally, Moreno Parra spoke about how he is educating his audience and his clients about the benefits and risks of AI in digital communication and marketing. "We are talking about the topic and always communicating, the good and the bad," he said. "AI is a base, not a substitute for our tasks.

Today, Omnia Strategy Group, LLC., a visionary B2B tech marketing firm, announces its mission to redefine the paradigms of market positioning, product marketing and thought leadership. For too long, companies have operated without knowing who they truly are, touting “speeds and feeds” over value, and prioritized gaining superficial attention over creating something meaningful, and Omnia’s mission is to change that.

o9 Solutions, a leading enterprise AI software platform provider for transforming planning and decision-making, today announced that URBN, a portfolio of global consumer brands comprised of Urban Outfitters, Anthropologie, Free People, FP Movement, Anthropologie Weddings, Terrain, Menus & Venues and Nuuly, is partnering with o9 on its digital transformation journey with the selection of a next-generation merchandise planning solution. URBN will deploy o9’s AI-powered Merchandise Financial Planning, Assortment Planning, Demand Planning, Allocation and Replenishment capabilities to optimize decision-making and profitability by quickly adapting to trends, seasonality, stock positions, promotions and the unique demand drivers of the brands in its portfolio.