The Wire (Page 242)

EnTribe, the first-of-its-kind SaaS platform for community and content development, today announced the results of a proprietary survey designed to highlight how the use of user-generated content (UGC) within brand marketing initiatives equals greater brand engagement, consumer trust and higher revenue compared to traditional influencer marketing tactics. “This survey is evidence of the continuous shift we’ve been seeing around consumer preference towards content that is authentic and organic,” said Adam Dornbusch, CEO of EnTribe. “Regardless of industry, user-generated content is allowing brands to build online communities with a foundation of trust and inclusion. We expect to see these trends continue in the months and years to come.” To understand current consumer sentiment towards user-generated content and how it can achieve greater levels of engagement and positive purchasing decisions, the third-party-administered survey polled over a thousand American consumers in April 2023 to understand attitudes towards traditional influencer content and how consumer purchasing habits would differ if brands promoted content generated by their consumers.

Jasper, a generative AI platform, today announced the launch of Jasper Campaigns, an end-to-end marketing solution that allows users to create a full campaign in minutes from a single brief. The platform securely enriches data models with key company details and brand identity so users can move quickly through their entire marketing strategy.

Originality.AI, the cutting-edge software tool that is by far the most accurate AI detection tool on the market across all NLP models, and is also the only AI detection tool trained to be able to detect Paraphrased content (such as Quillbot), announces the release of their Readability Feature.

Mosaicx, a cloud-based conversational AI solution, today announced the launch of the new Mosaicx Agent program. Through the program, the Mosaicx sales team will partner with agents who have identified companies struggling to understand their AI options and together present the best Mosaicx solution to fit their needs.

Act-On Software, a leading provider of marketing automation solutions, is launching Act-On AI Create for enhanced email generation. This is part of Act-On’s multi-year commitment to further strengthen marketing automation and drive efficiency for marketers through AI.

As the digital landscape grows, a new focal point emerges on the horizon: AI security. Navigating this intricate and evolving field, Adam DiStefano, Founder and AI Security Strategy Advisor at AI Growth Advisors, offers insights into the unique challenges and strategies surrounding AI security, particularly around generative AI systems.

The size of the global IoT in manufacturing market, which was estimated to be worth $198.25 billion in 2020, is expected to increase to $1,495.65 billion by 2030, rising at a CAGR of 22.6% between 2021 and 2030. Manufacturing organizations may offer Internet of Things (IoT)-based solutions including predictive maintenance, supply chain management, and quality management thanks to a variety of software and services.

Recently, Finovate Capital, a well-known service provider in Web 3.0 and artificial intelligence, announced that it will invest 1 billion R&D funds to set up a brand-new R&D team in the Asia-Pacific region, in order to keep the innovative advantage in the ever-changing Web 3.0 and artificial intelligence. As a fintech company headquartered in New York, Finovate Capital has emerged as a leading force in the global financial technology industry.

Integrate, the leader in B2B Precision Demand Marketing (PDM), today announced at Forrester's B2B Summit North America the launch of Mobile Connect, a new app that enables B2B marketers to capture data at third-party events, field events, and anywhere connections happen. Mobile Connect is a new feature included with the Integrate Demand Acceleration Platform (DAP) and will be available to download on iTunes and Android app stores in Q3 2023.

Recent data analysis (supporting data shown in the image below) reveals a staggering increase of 351% in Google searches for 'Chat GPT for Law' over the past year, with 3.8K searches made for the term in the last month alone. This surge in interest highlights the growing recognition of artificial intelligence (AI) tools, such as ChatGPT, across professional fields, including business and legal.