The Wire (Page 279)

SOCi Inc., the marketing platform for multi-location brands, announced today it has raised a total of $120 million to invest in a revolutionary line of AI marketing products and to expand into new markets. The round is led by JMI Equity ("JMI"), a growth equity firm focused on investing in leading enterprise software companies, with participation from Vertical Venture Partners (VVP), Blossom Street Ventures, and strategic investor Renew Group Private Limited, owner of 5-hour Energy International and other innovative products.

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of DV Campaign Automator TM for Google Campaign Manager 360. DV Campaign Automator TM is a first-of-its-kind solution that streamlines the entire campaign trafficking process – from campaign creation and settings adjustments, to tag management, billing and reporting – removing manual, repetitive touch points that can hinder campaign execution and performance.

In both the business and the prosaic sphere, technology remains relevant. Our world is defined by innovation and how it paves the way for convenience.

Alpine IQ, a leading provider of data and marketing solutions for retailers and brands, has announced the release of an updated platform with new features aimed at helping businesses increase revenue, build brand loyalty, and operate in highly regulated markets. One of the key highlights of this release is the addition of in-app shopping, re-ordering, and the ability to review historically purchased products.

Digital experience company Acquia today announced new integrations for its digital asset management platform, Acquia DAM (formerly Widen Collective ®), to enable customers to create a more efficient, automated content supply chain. These new integrations give customers more control over brand consistency, extend the value of content and data created in other systems, and help marketers and content creators become more productive.

TrueDialog, a leading provider of enterprise-grade SMS Texting solutions, today announced a new integration with the HubSpot CRM platform. Rather than a mere connector, the 100% native integration allows TrueDialog’s platform users to message directly from HubSpot, dramatically increasing marketing and communication capabilities.

Wizard Digital, a leading full-service digital marketing agency, has merged with BrandStar, a solutions-driven, fully horizontally and vertically integrated production and strategic marketing company. BrandStar, already home to the region’s most technologically advanced virtual reality studio, will now have yet another key digital component to offer clients through its marketing ecosystem.

Today, Transistor Digital Marketing announced a rebrand to go with an updated strategic direction. This change includes a new visual identity, updated website and evolution of the overall strategic direction.

HubSpot, the customer relationship management (CRM) platform for scaling companies, today announced the launch of two new tools powered by artificial intelligence (AI)—content assistant and ChatSpot.ai—to help its customers save time while creating better connections with their audiences. The introduction of content assistant and ChatSpot.ai builds on HubSpot’s earlier investments in AI including conversation intelligence, data quality tooling, data enrichment, predictive AI, content optimization, and more.

Digital Wave Technology, Inc., the leader in AI-Powered Omni-Experience Management Platform for retailers and brands, announces that it has acquired GoalProfit, Inc., an Al & Optimization Solutions company based in Austin, TX, and Helsinki, Finland. Digital Wave Technology and GoalProfit formed a strategic partnership in early 2022, with a focus on the development and execution of Digital Wave’s leading-edge omnichannel platform and solutions, utilizing Artificial Intelligence (AI), including Generative AI, amongst other types, providing retailers and brands with the most sophisticated enterprise platform in the industry.