The Wire (Page 293)

Mighty Gadget, a leading technology and gadget news website, announced today that it is officially moving from mightygadget.co.uk to mightygadget.com in order to better serve its growing international audience. For the past three years, Mighty Gadget has been recognised as one of the top 3 technology blogs in the UK by Vuelio.

Gale Force Digital Technologies has announced the introduction of its new reputation management software, ReForce. The application allows businesses to privately manage online feedback and generate positive reviews from customers.

Lytics, the next generation customer data platform (CDP), has been listed in the LinkedIn Marketing Partner Directory, the central destination for audiences to discover certified LinkedIn Partners. As a part of this directory, savvy LinkedIn advertisers will have easier access to the Lytics solution enabling them to onboard first-party audiences to maximize the performance of their ad spend within the powerful advertising network. “LinkedIn is one of the most important ad networks in the world,” said Jascha Kaykas-Wolff, President, Lytics. “We’ve continued to make innovative investments in our integrations with LinkedIn and are excited to better showcase how LinkedIn advertisers can drive significantly higher returns on their investments while reaching one of the most important audiences in the world.” Lytics improves ad targeting through unifying customer data into a complete profile.

TapClicks, the leading provider of unified marketing operations, analytics and reporting solutions for media companies, digital marketing agencies, brands, franchises, and HIPAA covered entities, announces that Dany El-Eid has been named vice president of Partnerships and Business Development. Dany El-Eid joins the TapClicks team with more than 15 years of digital marketing and ecosystem leadership experience, including formerly serving as a director at Adverity.

Zipwhip, a leading texting platform for businesses, recently announced its shutdown, leaving its customers in search of a new solution. Zipwhip has offered some alternatives, one of them being Zipwhip's parent company Twilio to host their existing numbers.

Crisp, the leading open-data platform for the retail industry, has announced its acquisition of Electronic Data Interchange (EDI) platform Integral Group. Integral Group brings to Crisp nearly 40 years of experience in EDI technology, along with a robust platform that integrates core EDI compliance with systems and applications across the enterprise – including order management, inventory, ERP, warehouse management, transportation management and shipping workflows.

Emplifi’s Q4 2022 Social Media Benchmark analysis reveals social media trends; channel growth, engagement data; and customer response times across platforms worldwide NEW YORK--(BUSINESS WIRE)— Emplifi, the leading unified customer experience platform, today released its Q4 2022 Social Media Benchmark report, providing in-depth data from thousands of global brands on user engagement, post reach, and customer care across Instagram, Facebook, TikTok and Twitter. The analysis offers insights to help marketers reach the modern consumer, optimizing social media marketing and customer support strategies.

Momentive (Nasdaq: MNTV), the maker of SurveyMonkey and GetFeedback, today announced three new survey creation features for SurveyMonkey Enterprise and paid customers in the U.S. These new capabilities—including language personalization features, additional best/worst question types, and a multilingual email collector—empower users to create professional-grade surveys without requiring deep research expertise.

Botify, a leading performance marketing platform for organic search, today announced the launch of Botify Activation to empower organizations to regain control of how search engines and consumers find products and services organically online. A key suite within the Botify Platform, which already includes Botify Analytics and Botify Intelligence, Botify Activation connects insights about a website’s performance with making brands more discoverable online.

Stephen Mullen Marketing, Is a digital marketing agency headquartered in Boston, Massachusetts, That specializes in running google ads for service business owners. Have just announced the expansion of their innovative services to the city of Boston.