The Wire (Page 296)

Genware Computer Systems announced the appointment of Mr. Christopher Rowlison (CR) as CEO of the Company.

Emplifi, the leading unified customer experience (CX) platform, today announced an integration with the visual messaging app, Snapchat. This initiative will allow customers using Emplifi’s Social Marketing Cloud the opportunity to measure and manage their organic Snapchat content on the platform, without leaving the Social Marketing Cloud.

SugarCRM, provider of the award-winning AI-driven CRM platform, today introduced powerful new digital self-service capabilities to help business-to-business sellers keep pace with customer demands. According to a Gartner® report, “80% of B2B sales interactions between suppliers and buyers will occur in digital channels by 2025”. 1 Sugar’s new self-service capabilities empower customers to self-serve and connect with brands via 24/7 anytime, anywhere access, with speed and convenience via desktop or mobile devices.

Today, CM Group CEO Wellford Dillard introduced Marigold, which brings together the company’s global, cross-channel email and martech solutions, technologies and services under one brand. Marigold’s offerings are united by a singular mission and focus: to deliver world-class relationship marketing solutions that enable customers around the world to grow, scale and future-proof their businesses.

Lotame, the global technology company that makes customer data smarter, faster, and easier to use, today announced the launch of Spherical, a next-generation data platform to accelerate first-party data, whether companies have it or need it. With Spherical, marketers and media owners can quickly drive the most value from both known and unknown first-party data for customer engagement and acquisition in a privacy-first world.

Artificial intelligence (AI) is quickly emerging as the next evolution in technology, revolutionizing industries and changing the way we live and work. From self-driving cars to personalized shopping experiences, AI is being used to enhance efficiency and improve customer service.

SEO.World, an international SEO portal, announced today the launch of its new website on January 22, 2023.

Optimove, the first Customer-Led Marketing Platform, today announced the launch of OptiText, a native, personalized SMS tool, empowering marketers to utilize rich customer data to create, orchestrate, and measure hyper-personalized SMS campaigns, at scale. OptiText, complements Optimove's all-in-one suite of marketing channels, which already covers web, social, mobile, and email, empowering marketers to execute sophisticated customer-led marketing journeys without leaving the platform.

ThriveCart, the leader in shopping cart, sales funnels and educational course creation technology used by small and medium businesses worldwide, today announced it secured a $35 million investment from LTV SaaS Growth Fund. ThriveCart also named e-commerce industry veteran Kevin McKeand as CEO.

Calabrio, the workforce performance company, is pleased to announce the appointment of Kevin Jones as CEO. Jones succeeds Tom Goodmanson, Calabrio’s current CEO who is leaving after successfully leading the company for the past 15 years. “I am honored and excited to the take the helm of a company that continues to pave the way in empowering contact centers as brand guardians, and enriches everyday customer interactions to drive improved business outcomes,” said Kevin Jones.