The Wire (Page 300)

Sourcepoint, the data privacy software company for the digital marketing ecosystem, today launches Vendor Trace to provide publishers and brands with an easy way to monitor downstream vendor behavior on their websites. Vendor Trace, the new dashboard that forms part of Sourcepoint’s consent management platform, is a searchable, interactive flowchart.

Simon Data, the market-leading Customer Data Platform (CDP), announced today the launch of Simon Activate, a solution that gives marketing teams the ability to quickly and easily build advanced custom audiences by unifying customer data from their Cloud Data Warehouse (CDW) along with additional sources. While traditional CDPs require a high degree of data and integration resourcing to see value, Simon Activate’s unique approach enables companies to create an actionable 360-degree customer view in days or weeks.

Blue Wheel, an omni-channel digital commerce agency with over a decade of experience, and Retail Bloom, an ecommerce marketplace agency, today announced their merger to form the joint venture, Blue Wheel. With the financial backing of Longshore Capital Partners, a private equity group out of Chicago, this new partnership enhances Blue Wheel's range of services and breadth of experience across the omni-channel landscape.

Hero Digital, a leading customer experience transformation company, today announced its acquisition of Omnichannel Commerce, a digital consultancy focused on delivering cross-cloud solutions in e-commerce, order, and subscription management for fast-growth and enterprise brands. The addition of Omnichannel Commerce will accelerate Hero Digital's existing commerce expertise while deepening its strategy capabilities and strengthening its ability to deliver commerce systems that are powered by Salesforce.com and our other commerce partner platforms.

Gainsight, the platform for Durable Growth™, and Productboard, the leader in product management software, and today announced a bi-directional integration between Gainsight CS and Productboard that helps Product and Customer Success teams collaborate to drive customer satisfaction and guide roadmap strategy. With this integration, Customer Success teams can send customer product feedback from Gainsight directly into Productboard and track their customer product requests throughout the entire lifecycle.

DMI, a global leader in digital transformation and managed services, announced today that it has acquired Simplex Mobility ("Simplex" or the "Company"), a leading provider of asset and expense management software. Simplex provides a centralized platform that manages all aspects of a customer's mobile ecosystem including inventory management, help desk support, and cost optimization.

Genware Computer Systems announced the appointment of Mr. Christopher Rowlison (CR) as CEO of the Company.

Emplifi, the leading unified customer experience (CX) platform, today announced an integration with the visual messaging app, Snapchat. This initiative will allow customers using Emplifi’s Social Marketing Cloud the opportunity to measure and manage their organic Snapchat content on the platform, without leaving the Social Marketing Cloud.

SugarCRM, provider of the award-winning AI-driven CRM platform, today introduced powerful new digital self-service capabilities to help business-to-business sellers keep pace with customer demands. According to a Gartner® report, “80% of B2B sales interactions between suppliers and buyers will occur in digital channels by 2025”. 1 Sugar’s new self-service capabilities empower customers to self-serve and connect with brands via 24/7 anytime, anywhere access, with speed and convenience via desktop or mobile devices.

Today, CM Group CEO Wellford Dillard introduced Marigold, which brings together the company’s global, cross-channel email and martech solutions, technologies and services under one brand. Marigold’s offerings are united by a singular mission and focus: to deliver world-class relationship marketing solutions that enable customers around the world to grow, scale and future-proof their businesses.