The Wire (Page 300)

Affinity Creative Group, Northern California's award-winning creative brand design, and digital marketing firm, has appointed Ari Rollnick as CEO, with ownership stake in the agency, effective immediately. Ari Rollnick is the founder of kabookaboo, a digital-first marketing agency based in Miami, FL.

ZineOne, the in-session marketing platform that provides enterprises with real-time behavioral intelligence and increased conversions for anonymous website visitors, today announced ZineOne is now available to purchase in AWS Marketplace, a digital catalog with thousands of software listings from independent software vendors that make it easy to find, test, buy, and deploy software that runs on Amazon Web Services (AWS). Delivering innovative artificial intelligence (AI) and machine learning (ML) solutions for a privacy-first world, ZineOne uses Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3) and Elastic Load Balancing (ELB) for greater scalability, power and security.

Banzai International, Inc. (“Banzai” or the “Company”), a leading end-to-end video engagement platform for marketing, announced today the launch of Boost, a new product offering that enables marketers to increase registrations for virtual live and automated webinars and events. Boost makes it easy for marketers to create social sharing campaigns that turn their existing registrants into promoters and ultimately drive larger audiences for live and on-demand webinars and other video experiences hosted on Banzai.

At NRF 2023 in New York City, Digital Wave Technology will reveal Maestro AI, artificial intelligence (AI) that enables brands and retailers to drive high-velocity omnichannel success. While Maestro is available standalone, Digital Wave’s existing PIM / PXM Suite, which has delivered significant ROI to major brands and retailers, is further enhanced by these AI-powered capabilities.

ChurnZero, the leading Customer Success platform and partner, has launched Customer Success AI™ (CS AI™), the first generative artificial intelligence built into a Customer Success platform to ideate and create customer engagements, content and strategy ideas on demand. Customer Success teams who use ChurnZero can now craft and customize a cadence of emails, a call script, or a list of ideas in minutes by entering a few details, then refining ChurnZero's AI-generated content to completion.

Calendly, the modern scheduling platform for high-performing teams and individuals, today announced the appointment of Jessica Gilmartin as CMO, reporting to Founder and CEO Tope Awotona. Gilmartin brings decades of B2B and B2C marketing experience to Calendly to help drive adoption across sales, marketing, customer success, recruiting, and other high revenue-generating teams within mid-market and enterprise companies.

New CMO Council Research, in Collaboration with NCSolutions, Reveals Shortcomings in Driving Sales Lift and Other Outcomes Through Advertising SAN JOSE, Calif., Jan. 11, 2023 (GLOBE NEWSWIRE) -- The media marketing and advertising landscape has become much more fragmented, unpredictable and vast with the rise of digital channels. The amount of consumer choices, heightened expectations for personalization, and the need to optimize based on real-time data insights make managing campaigns and achieving desired outcomes challenging today.

Valiantys today announced it is expanding into Germany through the acquisition of kreuzwerker's Atlassian consulting business. kreuzwerker is one of the leading Atlassian Platinum Solution Partners in the German market, being the first to achieve the ITSM and Cloud specializations, and recently recognized as "Atlassian Partner of the Year 2021" in "Customer Experience". Valiantys has already strengthened its leading position as a global Atlassian partner through recent acquisitions including Addteq's consulting services and Expium.

Madhan Solutions leading Software company, is proud to announce the launch of its new website and the expansion of its services to include SEO optimization and website development. The new website has been designed to provide a modern and user-friendly experience for customers and is optimized for search engines to improve the company's online presence and reach more customers. "Our new website is a reflection of our commitment to staying on the cutting-edge of digital trends and technologies," said, CEO of Company. "We understand that having a strong online presence is essential for businesses today.

Vidyard, the leading provider of video solutions for sales and marketing professionals, welcomes Jonathan Lister as Chief Operating Officer (COO) to lead its global go-to-market teams. His leadership will be valuable as Vidyard continues to innovate on the leading video solution for sales and pursue its commitment to helping go-to-market professionals engage and delight their customers in a digital-first business world.