The Wire (Page 310)

Audigent, the leader in curated data and media solutions, today announced that it has integrated audience segments from Equifax, a global data, analytics and technology company, directly within the Audigent SmartPMP™ product. Through these newly-available segments, advertisers now have access to anonymized insights around consumer affluence, job roles & functions, automotive ownership by brand, and more. “Financial capacity-based marketing insights from Equifax are a widely-trusted data source used across the marketing industry,” said Jake Abraham, Chief Commercial Officer of Audigent. “By integrating these segments directly into our private marketplace suite, we make it much easier for advertisers to access powerful targeting data within emerging environments.

Marketing Leaders Enter the New Year with an Imperative to Drive Growth in a Volatile Environment STAMFORD, Conn.--(BUSINESS WIRE)-- #GartnerMKTG --With more pressure to drive efficient growth during disruptive times, there are three trends that will impact CMOs in 2023, according to Gartner, Inc. Those trends include: Shifting customer behaviors amplify uncertainty Burdensome cross-functional collaboration yields worse organizational outcomes Disruptive market dynamics erode traditional sources of brand value “ As CMOs enter 2023, the current environment demands a relentless focus on customer value, purposeful evolution of the marketing function, and continual optimization of brand value,” said Ewan McIntyre, chief of research in the Gartner Marketing practice. “ In order to meet the enterprise mandate of driving growth amid continued disruption, CMOs must act decisively to prioritize their investments and their strategy for the year ahead.” Trend 1: Shifting Customer Behaviors Amplify Uncertainty Amid inflation and economic uncertainty, customer demand and buying behaviors will fluctuate unpredictably.

Bloomreach, the world's #1 Commerce Experience Cloud, today announced Bloomreach Discovery has deepened its artificial intelligence (AI) capabilities with easier customization for its search algorithms. With these new enhancements, users will be able to create product discovery experiences that are optimized for revenue generation based on the unique buying patterns of their customers. "Bloomreach has been a pioneer for commerce search for over a decade," said Raj De Datta, co-founder and CEO, Bloomreach. "We have always believed in an AI-driven approach, paired with easy tools for users to adapt search and category results for their own goals.

"Data chaos continues to present new market opportunities, and Synatic has already proven itself as an emerging leader in the expanding data management space," said Harry Apostoleris, Co-founder of UW Ventures. "We expect Synatic's unique hybrid approach to moving and managing data will continue to gain momentum as more enterprise organizations struggle with extracting and combining data trapped in scattered data lakes and repositories." The additional seed funding will be used to increase Synatic's market footprint in the United States, including direct sales and expanding reseller and OEM partnerships. The Synatic Hybrid Integration Platform is a data integration and automation solution that brings together iPass, EB, ETL, API management, and on-premise connectivity.

Channel99 today announced the launch of a new marketing technology for B2B marketers to identify the vendors and channels that effectively drive high-quality website traffic from accounts in a company's total addressable market (TAM). By integrating vendor spend data to measure marketing's investment efficiency, Channel99's solutions enable businesses to level the playing field and understand which vendors and channels predictably impact the business outcomes most important to B2B marketers, like positively influencing pipeline and lowering customer acquisition costs.

ACL Digital, an ALTEN group company, is a design-led Digital Experience, Product Innovation, Solutions, Engineering Services & Digital Transformation leader. It has announced that it has acquired AFour Technologies, a Next-generation 360°-degree software product engineering firm.

RiskLogix provides leading edge GRC software, with highly intuitive user interfaces and a host of features such as Business Intelligence and scenario analytics” — Jana Sivananthan, Chief Risk Officer at 7IM RiskLogix Solutions, an award winning solution provider for governance, risk and compliance (GRC) software today announces that 7IM, a leading asset management company with over £19 billion of assets under management, has selected the RiskLogix GRC software solution, aCCelerate GRC +, for its integrated risk management program. aCCelerate GRC+ enables firms to automate many aspects of GRC such as operational risk, compliance, ESG, audit, and business resiliency, for example, and integrate these within a central database with personalised user experiences specifically aligned to each discipline. Jana Sivananthan, Chief Risk Officer at 7IM said “Risk management is integral to the culture at 7IM and has been one of our key principles from our inception in 2002. “We are committed to having a best in class risk management program and the aCCelerate GRC + software suite will enable us to maintain and further enhance our integrated risk management processes. “RiskLogix provides leading edge GRC software, with highly intuitive user interfaces and a host of features such as Business Intelligence and scenario analytics.

At AWS re:Invent, Amazon Web Services (AWS), an Amazon.com, Inc. company (NASDAQ: AMZN), today announced that Yahoo has selected AWS as its preferred public cloud provider for its advertising technology business Yahoo Ad Tech. Building on its longtime relationship with AWS, Yahoo Ad Tech is migrating all of its advertising technology workloads—including its media-buying and supply-side platforms, analytics, and identity solutions and products—from its on-premises data centers to AWS.

This acquisition marks Adaptavist’s expansion in Germany and Europe, and cements its leadership position as a leading global Atlassian solution partner. Adaptavist, the leader in digital transformation, has acquired German-based software consultancy venITure.

Apica Systems, the leader in digital performance monitoring, announced that the Apica Ascent active monitoring platform is now available on both the AWS Marketplace and the Azure Marketplace. This expanded availability of Apica’s active monitoring platform will streamline the purchase and deployment of Apica Ascent.