The Wire (Page 323)

Blue Door Agency (The Agency), one of Canada’s fastest-growing marketing agencies, celebrated its five-year anniversary with record growth and ambitious agency initiatives. The Agency welcomed several major brands to its client list including Gruppo Terroni, Ripley’s Aquarium, and Tangerine Bank in the last six months.

Mvix, a leading provider of enterprise digital signage solutions since 2005, has hired Peter Stamos to lead multi-faceted growth initiatives across the retail and QSR verticals. As the new Chief Growth Officer at Mvix, Stamos will focus on business development and expansion in these markets, while formulating and executing sustainable strategies for expanding channel sales operations.

Polygraph, a cybersecurity company specializing in click fraud detection, is warning advertisers to beware of click fraud protection gimmicks. Click fraud is a lucrative online crime which steals tens of billions of dollars from advertisers each year.

Ignite SEO offer skilled search engine optimization services for businesses looking to boost their online credibility, rank higher and be more readily accessible on google, increase their brand awareness and to achieve a higher percentage of sustainable traffic. Their industry leading SEO Consultant services provided by Ignite SEO’s founder and CEO, Adam Collins — who has over 12 years of experience and an impressive portfolio of successful SEO campaigns for a range of businesses across a variety of different industries — has proven to help offer customized strategies, guidance, and techniques to boost your online presence.

How has Web 3.0, also known as the ‘third generation of the evolution of the World Wide Web’, affected social media and marketers? Web 2.0, which was initially seen as a great development for businesses, allowed customers and brands to connect in ways which they previously could not. However, data privacy came into play as data was being utilized for advertising revenue.

Interpublic Group (NYSE: IPG) senior management will present at the Goldman Sachs Communacopia + Technology Conference on Wednesday, September 14 th, 2022, at 3:00 pm Pacific time, as scheduled. A link to the live webcast will be posted on the day of the conference on the Investor Relations section of Interpublic's website where it will remain available for replay for 30 days.

Advertisers have a new menace draining their ad budgets, except this time it’s legal, and encouraged by many ad networks Arbitrage is a technique used by publishers to get low quality website visitors to click on high value adverts. According to Trey Vanes, Chief Marketing Officer at cybersecurity firm Polygraph, arbitrage is similar to click fraud. “Advertisers pay an ad network like Bing Ads to display their adverts on publisher websites.

Dynamic Marketing Systems (DMS), a leading interactive marketing, brand experience and technology transformation agency, announced today the promotion of Tracy Murgash to Chief Operating Officer (COO) and Brian Fallers to Chief Brand Officer (CBO). The two executive leadership appointments are new roles within the organization and reflect the firm's continued expansion and positioning for future growth. "This has been a transformational period for DMS.

The National Minority Supplier Development Council (NMSDC) and OMD are proud to announce the creation of the OMD Growth Academy. This new effort affirms commitment to social and racial equity by providing Minority Business Enterprises (MBEs) valuable marketing knowledge, resources, and insights needed for continued growth.

Streamlytics today announced it has joined the expanded Marketing Cloud Customer Data Platform ecosystem on Salesforce AppExchange, empowering brands to understand their customers, drive personalization at scale, and unlock new opportunities that accelerate business growth. Brands today are expected to know their customers, predict their needs, and engage in ways that are personalized, relevant and contextual.