5 Ways to Improve Programmatic Ad Transparency
Ali Plonchak is managing director of digital strategy and integration at Crossmedia, a New York City-based media agency. An integral part of the agency's growth since 2006, she previously managed a variety of clients in a cross channel capacity. In 2016, she was promoted to oversee all of Crossmedia’s digital efforts. This new position is a leadership role that requires management across multiple agency teams, new business, existing clients, creative agency, media and technology partnerships. She is also responsible for managing digital specific practices (SEM, SEO, programmatic, and social media).