Bill Franks

CONTRIBUTING AUTHOR

Atlanta

COVERS

Analytics, Customer Experience

CONNECT

Bill Franks is Chief Analytics Officer for Teradata, providing insight on trends in the analytics & big data space and helping clients understand how Teradata and its analytic partners can support their efforts. He is a faculty member of the International Institute for Analytics, founded by leading analytics expert Tom Davenport, and an active speaker who has presented at dozens of events in recent years. His blog, Analytics Matters, addresses the transformation required to make analytics a core component of business decisions.

Bill is the author of the book Taming The Big Data Tidal Wave (John Wiley & Sons, Inc., April, 2012). In the book, he applies his two decades of experience working with clients on large-scale analytics initiatives to outline what it takes to succeed in today’s world of big data and analytics.  The book made Tom Peter’s list of 2014 “Must Read” booksand also the Top 10 Most Influential Translated Technology Books list from CSDN in China. Bill's second book The Analytics Revolution (John Wiley & Sons, Inc., September, 2014) lays out how to move beyond using analytics to find important insights in data (both big and small) and into operationalizing those insights at scale to truly impact a business.

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