As senior vice president of experience at Hot Paper Lantern, Caleb Freeman is responsible for making sure interactive creative includes: best-in-class design, efficient technology, the voice of the customer, brand continuity, and is driven by insightful user data. In addition to helping lead projects and accounts, Caleb serves the agency by identifying new approaches, processes and methodologies in how HPL produces creative solutions aligned to business outcomes and project goals. With extensive experience in crafting user-centric solutions, Caleb has lead projects and initiatives for a wide variety of companies, ranging from tech startups to Fortune 500s. Caleb’s experience and past projects span across B2B and B2C brands, including Facebook, Nestlé, AIG, MINI, EY, Bristol-Myers Squibb and Avon.
Customer Experience Complexity Calls For a New Breed of Measurement