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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

Editorial
A close-up photograph of the official FIFA World Cup 2026 match ball resting on green turf in front of a soccer goal net. The ball's white surface features a colorful swirling design with red, green, and blue panels decorated with star patterns and thin outline graphics, along with the FIFA logo and a trophy icon printed near the center. The soccer goal's net and white post are visible blurred in the background, indicating the photo was taken on the pitch near the goal line.
Why FIFA's 48-Team World Cup Bet Is a Masterclass in Customer Experience Growth
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News
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Figma Buys Bud AI App-Builder Team, Shuts Platform This Month
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Editorial
A modern hotel or office lobby reception desk with an angular, wedge-shaped front clad in white-and-gray veined marble over a light natural wood base, with "REGISTRATION" spelled out in raised bronze-toned letters on the taller marble panel. A leafy potted peace lily sits to the left of the desk on a polished dark terrazzo floor that reflects the surrounding space, in front of a large blank beige feature wall. Floor-to-ceiling glass on the left reveals a softly blurred exterior building facade, while an open archway on the right leads to an outdoor patio with cream umbrellas and autumn-colored trees, and a dark wood-and-metal railing partition is visible just inside that opening.
The $286 Cost of a Bad Front-Desk Experience
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Close-up view of a modern car engine bay, dominated by black plastic engine covers, molded cable conduits and a dense network of wiring harnesses with color-coded orange and yellow connector clips running across the top of the motor. A silver metallic intake or turbo housing sits in the lower left foreground with a visible bolt head, while an orange-handled dipstick loop and a white-capped fluid reservoir punch through the otherwise monochrome gray and black palette of hoses, brackets and fasteners. The shot is tightly framed with shallow depth of field, blurring the surrounding hoses and firewall components in the upper corners to keep focus on the central cluster of connectors and covers.
Rethinking Discoverability in the Age of Answer Engines
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Your Customers Use Their Own Generative AI, Not Your Customer Service Chatbot
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Everyone's a Marketing Expert ... Until They're Not.
A red heart stenciled in spray paint sits directly over a long horizontal crack running across a textured beige plaster wall, with the crack visibly splitting the heart in two, and faint pink paint spatter scattered across the upper and lower portions of the wall's rough surface.
Why Broken Content Relationships Cost More Than They Seem
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Personalization ROI Has Flattened. Here's the Debt Nobody's Counting.
Branded Kontent.ai promotional items, including a black gift bag with a colorful Kontent logo and a small cylindrical speaker with a wood base and fabric top printed with “Kontent.ai,” displayed on a desk.
Kontent.ai Connects Aiko AI Agent to Enterprise Apps
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Latest Articles by Colleen Lonsberry, 2025 Contributor of the Year

Editorial
Article
Digital Marketing
Everyone's a Marketing Expert ... Until They're Not.
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Digital Marketing
Internal Fluency Is Ruining Your Customer Messaging
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Customer Experience
The First 5 Minutes Define How Customers Will Treat You
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Customer Experience
Customer Experience Isn’t Broken. Our Attention Is.
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Customer Experience
The Magic of Small Moments: Where Brand Loyalty Is Really Created
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Customer Experience
No Updates, No Empathy, No Excuse: A Masterclass in Customer Experience Missteps
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Customer Experience
Customer Trust Is the Currency of CX — Why Broken Promises Leave Scars
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Customer Experience
Designing Customer Journeys With Heart—Even When Chatbots Are Involved
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Customer Experience
The Customer Experience Case for a Soft Voice and an Open Heart
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Customer Experience
Intentions Aren’t Enough: A Lesson in Customer Experience from My Special-Needs Son
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AI Technology
Navigating AI Hallucinations: A Personal Lesson in Digital Accuracy
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Digital Marketing
The Story Gap: What’s Missing From Your Marketing?
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Customer Experience
From Cherry Farms to AI Chatbots: Transforming Without Losing Your Roots
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Digital Marketing
What’s in a Name Change? Rebranding Strategies, Marketing Lessons Learned
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Digital Marketing
A Hair Dryer and Marketing Innovation: Unlikely Lessons Learned
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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