David Nickelson

CONTRIBUTING AUTHOR

Washington, DC, USA

COVERS

Customer Experience, Web Engagement, Content Management

CONNECT

David Nickelson has worked in digital strategy and interactive design for over 15 years. In his current role as Director of Digital Engagement for Siteworx, David integrates and applies his extensive digital, marketing, communications, and behavioral learning expertise to all aspects of Web design and development, including mobile applications, social media strategies, CMS, enterprise search, e-commerce and analytics. In his past role as the Director of Internet Strategy & Operations at the American Diabetes Association, David transformed the way online visitors connected and engaged with the organization, and the way the organization stewarded its constituents into deeper, multivariate and multichannel relationships. He was responsible for all aspects of national eCRM, online content management, ecommerce, email/electronic marketing and online success measurement metrics at this $200+ million dollar voluntary health association (VHA).

Trained initially as a behavioral scientist and attorney, David provides a unique, multichannel digital marketing approach that draws on social science and Web usability research to create powerful electronic experiences that engage customers and forge long-term relationships. David and a growing team of skilled interactive marketing specialists systematically determine where digital customer experiences lack critical alignment and provide thoughtful, detailed recommendations that significantly improve acquisition, attention, retention, and overall lifetime engagement of customers. Drawing on the interplay between technological and human systems, David and the Siteworx team can provide the road-map and support for digital change, growth and alignment using interactive Web design and development as a starting point.

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