As CMO of mParticle, David is responsible for strategy and execution across corporate, product and demand generation marketing functions. Prior to mParticle, David was president of RebelMouse, and previously held senior roles at WPP and Deloitte. He holds an MBA from Columbia Business School and an MSc from MIT and resides in Brooklyn, NY.
Brands Are Not Goldilocks: Why the Story of ‘Just Right’ Is All Wrong
How Direct-to-Consumer Brands Are Upending Marketing
The Problem with App Measurement: Time to Break Down the Walls