Dawn Colossi is a transformative marketing communications professional with 20-plus years’ experience in Marketing, Corporate Communications and Public Relations. As the CMO for FocusVision, Ms. Colossi drives marketing strategy to create WW marketing strategy to drive revenue through brand and demand. Ms. Colossi is a thought leader in digital marketing transformation, marketing strategy and demand generation publishing numerous articles; being interviewed and featured in a wide variety of publications and a featured speaker at industry and digital events.
At her previous position as Senior Director of WW Digital Marketing and Brand Strategy of Commvault, Ms. Colossi built an always-on customer-driven Marketing model based on data, including intent signals and digital body language, to increase revenue and market share. Aligning Sales and Marketing to strategically connect digital engagement with personal interactions, across prospect, customer and partner audiences is at the center of health and growth for modern businesses. As a result of her groundbreaking work, Ms. Colossi has been named to the Top Women in MarTech and Digital and won the SiriusDecisions ROI Award for Digital Content Marketing Strategy.