Eric Bozinny is director of trust and safety at YuMe, a provider of digital video brand advertising solutions across a wide range of internet-connected devices. Experienced and passionate about mitigating fraudulent behavior in online media and advertising, he has been educating and protecting advertisers and others from danger for 20 years. Beginning his career as a tour guide in the Canadian Rockies, he more than once led rutting elk away from hapless passengers unaware of the imminent physical threat. Later, Eric worked for Razorfish — born as the online advertising pioneer Avenue A — where his team was responsible for the technical implementation of display advertising. Eric joined Microsoft in 2007 where he built out an advertising fraud forensics team for Bing. Since 2014, Eric has been ensuring brand safety in the video advertising space for YuMe, where he creates and enforces trust and safety policies. He's a graduate of the University of Washington.