Latest Articles by Greg Kihlstrom, 2025 Contributor of the Year(Page 2)

The Growing Role of AI in Experience Management

Inside Qualtrics X4: Synthetic Personas and the Future of Experience Management

AI Can Predict Customer Churn, But Can It Build Trust?

AI Agents for Marketing and CX? They're Already in the Building

Marketing Trends Predictions: Did Generative AI and I Agree?

Customer Journey Orchestration in an Open World of CX

4 Big Takeaways for Marketers from Opticon 2024

Why Continuous Improvement in Your Digital Experience Platform Matters

What Now? First-Party Data Strategies in the Cookiepocalypse Apocalypse

AI Challenges: Are Your AI Strategies Built on Sand?

The Opportunity in a Customer Experience Slump

Composable Architecture: Building Your Roadmap to Success

Automating Customer Service & Employee Tasks for Better CX

Implementing Customer Journey Orchestration With an Agile Approach

Website Redesign: Your Brand-New Website Is Just the Beginning

Customer Satisfaction Strategies: Taking Action on Priorities

AI Marketing Tools 2024: When Hype Meets Reality

Change Management Challenges: Get Rid of Debt!

AI in the Workplace: Jobs, Creativity, & Ethics at Stake?

AI in Business: Friend or Foe? Choose Wisely

6 Elements Needed for High-Impact Customer Journey Management & Operations

How Conversational Marketing Could Enhance Customer Experience

How the Different Types of Conversational Marketing Tools Work Together

Helming True Customer-Centric Journey Orchestration

The AI Adoption Mindset: Augmentation and Collaboration

Understand, Serve, Listen: Building Your House of the Customer

3 Things to Consider Before Buying a Customer Data Platform