• About Us
  • Editorial Calendar
  • IMPACT Awards
  • CX Decoded Podcast
  • Press Releases
  • Product Directory
  • Advertise Here
  • Become a Contributor
Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

Editorial
Sepia-toned photograph of a vintage horse-drawn carriage with large wooden wheels and upholstered seating, parked on a grassy lawn surrounded by trees, shrubs and a garden landscape. The carriage evokes early transportation design and historical travel methods.
The Horseless Carriage Problem: Why Voice AI Needs Better Systems, Not Just Better Models
Read now
Editorial
Close-up of frayed seams on coarse beige linen texture.
Owning the Seams: Where CX Leadership Earns Its Seat
Read now
Editorial
Small black-and-tan dog lies under a blanket during a veterinary exam while a clinician uses a stethoscope; the dog wears a blue recovery garment and has a pink cold pack resting on its head.
The Patient Journey Doesn't End at Discharge — But Most CX Maps Do
Read now
nterior view of a Google office corridor featuring a large wooden slat wall with the Google logo integrated into the design, curved wooden bench seating around a structural column, hexagonal tile flooring and warm ambient lighting in a modern architectural space.
Google Marketing Live 2026: Gemini Takes the Wheel Across Ads, Commerce and Measurement
Small pug dog dressed in a striped shirt and white shorts sits on a sidewalk holding a ukulele with a donation box in front. The dog appears posed like a street musician, with its tongue out and a dark stone wall in the background.
Is CX Really the Revenue Driver We've Touted for a Decade?
Brad Birnbaum, CEO and co-founder of Kustomer, stands on stage delivering a presentation to an audience, with a large screen behind him displaying customer and conversation metrics during a business event or conference session.
Kustomer Architect Aims to Replace CX Deflection Metrics With Business Outcomes
Two pairs of hands gently holding a small red heart-shaped object together over a rustic wooden surface, symbolizing care, compassion, support or human connection.
Empathy at Scale: How Human-Centered AI Turns CX Into a Growth Engine
Close-up image showing a robotic hand using a laptop keyboard beside a human hand writing on paper, illustrating collaboration between AI systems and human work in a digital environment.
Your Content Is Structured for Humans. That's an AI Problem.
Illustration of a pink piggy bank partially submerged in water, with only the upper portion visible above the surface. The piggy bank has a sad expression, visually suggesting financial stress, debt, sinking finances or economic pressure.
Why Your Go-Direct Commerce Strategy Has a CX Debt Problem
Latest CoverageCMSWire TVWebinarsResearchIMPACT AwardsPodcastsEvents CalendarEditorial CalendarAdvertising

Latest Articles by Greg Kihlstrom, 2025 Contributor of the Year(Page 3)

Feature
Article
Customer Experience
How to Use Business Value to Prioritize Company, Customer Initiatives
Editorial
Article
Customer Experience
The 3 Key Components of a First-Party Data Strategy
Editorial
Article
Digital Experience
Understanding the Key Components of a Customer Data Platform
Editorial
Article
Customer Experience
Use Next Best Action to Elevate Your Customer Experiences
Editorial
Article
Digital Marketing
How and When to Use Email Segmentation and Personalization
Editorial
Article
Digital Experience
Do You Need Customer Journey Orchestration?
Editorial
Article
Digital Experience
Creating an Agile Customer Data Strategy
Editorial
Article
Digital Experience
Use CDPs and CRMs Together for Optimal Customer Experience
Editorial
Article
Digital Marketing
How to Prepare Your Customer Experience Efforts for a Post-Cookie World
Editorial
Article
Digital Experience
Create Better Customer and Employee Experiences With Experience Level Agreements
Editorial
Article
Digital Experience
Digital Transformation Goes Nowhere Without Leadership Buy-In
Editorial
Article
Customer Experience
The Link Between Digital Transformation and Customer Experience
Editorial
Article
Digital Experience
Don't Forget the Human Component of Digital Transformation
Editorial
Article
Customer Experience
Why Data Governance Is a Shared Responsibility
Editorial
Article
Customer Experience
How Data Governance Improves Customer Experience: 3 Examples
Editorial
Article
Customer Experience
Why You Need Real-Time Insights to Improve Customer Experience
  • 2
  • 1
  • 2
  • 3
  • 2
  • 1
  • 2
  • 3
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Explore CMSWIRE
CMSWire TVCX Decoded PodcastCMSWire IMPACT AwardsCustomer Experience ResearchPurchase ReportsCMSWire Editorial CalendarState of Customer Experience ReportState of the CMO ReportBecome a CMSWire ContributorThe Wire (Press Releases)CMSWire Advertising & Sponsorship
Popular Articles
The Creative-Data Mandate: Stop Separating Brand From AnalyticsAfter Uncertainty, Qualtrics Closes Deal on $6.75B Press Ganey Forsta AcquisitionMedallia vs. Qualtrics: The VoC Market Is Being RepricedAI Analytics Got Confident. Tableau's Q&A Calibration Wants to Make It Correct.Why Emotional Loyalty Outlasts Any Points Program — and What AI Can't Replace8 Social Media Trends Redefining Marketing Strategy in 2026
Editorial Channels
AI in Customer ExperienceCustomer Data ManagementCustomer Experience PracticesContact CentersDigital Experience LeadershipDigital Experience StacksEcommerceHyper-PersonalizationMarketing AutomationVoice of the Customer
Join the Community

Not yet a CMSWire member? We serve over 5 million of the world's top customer experience practitioners. Join us today — unlock member benefits and accelerate your career, all for free.

fa-brands fa-linkedinfa-brands fa-blueskyfa-brands fa-x-twitterfa-brands fa-facebook
Published by Simpler Media Group, Inc.
Explore our Family of Brands
CMSWire Logo Square
Reworked Logo Square
VKTR Logo Square
Privacy|
Terms|
Contact|
Sitemap|
Advertising
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
fa-brands fa-linkedinfa-brands fa-blueskyfa-brands fa-x-twitterfa-brands fa-facebook
Privacy|
Terms|
Contact|
Sitemap|
Advertising