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Hongwei is responsible for driving the overall strategic direction and MappedIn’s mission to help brick-and-mortar businesses create a digital experience for their customers. He has lead the company’s growth from the three person founding team to the 30 plus person operation based out of the company’s downtown Kitchener office. Hongwei focuses on talking to customers — the best teachers in business — and finding amazing people to help build the dream. He enjoys traveling to new places, learning about how organizations operate and meeting the people behind them.