James Vander Putten

Contributing Author
James Vander Putten avatar
Reporting from
New York City
Digital Marketing, Digital Experience
James Vander Putten joined Merkle in 2015 as senior director channel optimization. In his career, James has led mission critical marketing functions such as: campaign development, advanced customer profiling and segmentation, integrated platform marketing, social media marketing, database development and fulfillment, as well as global marketing process and organizational optimization. His most recent focus has been on global high-tech demand generation at companies such as SAP, Raritan Computer and Pitney Bowes and earlier in his career he led customer development and acquisition functions at industry best companies like Saks 5th Avenue, American Express and Altria. Married and a father to two, he is a former rugby player and an avid gardner; he loves to take a pick-axe to a scape of rock-hardened soil and turn it into an echo of Babylon.

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