Jennifer Polk

CONTRIBUTING AUTHOR

Chicago

COVERS

digital experience, customer experience

CONNECT

Jennifer Polk is an experienced business leader and marketer who delivers research and advisory services to CMOs and marketing leaders on how to use digital marketing techniques to engage customers, evangelize their brands, grow revenue and transform their business. Jennifer leads Gartner's agenda on digital commerce. Her research also covers multichannel marketing, social marketing and digital marketing agencies. She also blogs on the Gartner site.

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