John Ounpuu

John Ounpuu

Vancouver, British Columbia


Digital Experience, Digital Marketing


John Ounpuu is a seasoned strategist, writer and speaker with a deep interest in the new challenges and opportunities facing marketers today. He is co-founder and partner at Modern Craft, a boutique marketing consultancy focused on helping brands keep pace with modern customers by upgrading the most critical components of their marketing engine. John's clients at Modern Craft include Destination Canada and Sesame Street.

Before co-founding Modern Craft in 2014, John was Vice President of Strategy for WPP-owned digital agency Blast Radius, where he spent a decade guiding brands like Nike Golf, Nike Jordan, Microsoft, Starbucks and Electronic Arts as they adapted themselves to the challenges of the increasingly digital world. Prior to joining Blast Radius, John worked in software marketing and spent time in the tech startup world. Before that, he was an accomplished musician and songwriter. 

Please Note

If you are looking to submit press releases or other forms of news for consideration, the best approach is to email [email protected]. That is an actively monitored distribution list.

John's Recent Tweets

John's Recent Articles