Jouk Pleiter


Greater Amsterdam Area, Netherlands


Customer Experience, Web CMS, Portals

Jouk Pleiter is CEO and co-founder of Backbase, a software company that delivers Backbase Customer Experience Portal to enterprises around the globe. Backbase has offices in New York City, Amsterdam, Moscow and Singapore. Its software is used by leading institutions such as: ABN AMRO, AIG, Barclays, Bank of America, Costco, Deutsche Bank, GE, ING and UBS. Before Backbase, Mr. Pleiter was president and co-founder of Tridion, one of the world’s leading WCM software vendors, later acquired by SDL and renamed SDL Tridion. Before Tridion, Mr. Pleiter co-founded Twinspark Consultancy, one of the first interactive web agencies in the Netherlands. Mr. Pleiter holds a Master of Business Administration degree from the University of Groningen.

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