Karl Wirth
CONTRIBUTING AUTHOR
Greater Boston Area, MA, USA
COVERS
Digital Marketing, Web Experience Management
Karl Wirth is the CEO and co-founder of Evergage, a Salesforce Company and a leading real-time personalization and interaction management platform provider. Karl is also the author of the award-winning book One-to-One Personalization in the Age of Machine Learning.
Please Note
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Karl's Recent Articles
- The Power of AI in ‘Next Best Actions’ Mar 20, 2020
- Stop the Feud Between Business Users and IT — It Makes for Better Personalization Jan 17, 2020
- Good Personalization Hinges on Good Data Nov 22, 2019
- Clearing Up CDP Misconceptions Apr 4, 2019
- Predictive Analytics Helps Marketers Get Personal Mar 14, 2014