Kelly Craft


Waterloo, Ontario, Canada


Social Business, Customer Experience

Kelly Craft is more of a practitioner than a preacher as a bona fide early adopter of E2.0 technologies and methodologies, since before they were known as E2.0. Kelly is an accomplished technology executive with expertise in software architecture, implementation services as well as product management. With over a decade spent as a Senior Business Analyst/Consultant implementing, supporting, and training hundreds of partners and clients spanning many industries on a comprehensive enterprise-wide web-based collaboration platform, she is skilled at designing collaborative solutions with a holistic view of an organization’s needs.
As a relationship builder with deep customer, partner and client-side experience in both professional services and R&D for high-tech industries, Kelly integratse successful experience with operations management, strategy design, and facilitation for proven results. She has worked closely with and garnered the respect of senior-level executives at a wide range of companies, from emerging start-ups, small businesses, and large multi-national, publicly traded organizations. Adept at business analysis and project execution using proven methodologies, Kelly is eager to help organizations explore new work concepts, knowledge work productivity, and exploring how social communications are applied and woven into operational processes.

Customers I’ve had the privilege to work with include organizations such Biosensors, Wireless Telecomm Group, Metagenics, Saint-Gobain, Caterpillar Inc., Alltech, and Kolbe Corp.


Collaborative Strategies and Tools • Client Reach – Solution Evangelist/Advocate • Business Analysis • Customer Experience/Engagement • Strategic Networking • Vendor Selection • Lead Generation • Business Strategy • Data Analysis • Enterprise 2.0 • Web 3.0 • Community Building • Liaison Between Customers & Development • Project Management/Facilitation • Social Business • Governance • Risk Management • Start up Mentoring

Spanning:  BPM, CRM, SCRM, ERP, Logistics, Finance, HRM, Document Management, Knowledge Management, Project Management, Workflow

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