Kevin Dodson

CONTRIBUTING AUTHOR

San Mateo, Calif.

COVERS

Digital Marketing, Customer Experience

CONNECT

Kevin Dodson is vice president of Data and Marketing Strategy for Beckon. Beckon provides automated data management, total visibility into cross-channel marketing performance, integrated campaign planning, omnichannel analytics, real-time dashboards and scorecards, and marketing KPIs to marketers who want to see what’s working, spend wisely, maximize ROI and tell the story of marketing’s impact on the business. 

Kevin has over 20 years of experience in marketing strategy, analytics and product management. Prior to Beckon, Kevin worked as a strategy consultant for Deloitte Consulting, was Director of Strategy and Analytics at Razorfish where he co-founded the marketing analytics practice, was the VP of Product for Quigo Technologies (acquired by AOL), and founded two startups. He has helped both large enterprises and startups more effectively use marketing and customer data to build, launch and grow products.

Kevin has an MBA in Marketing and Operations from the Wharton School of Business and a BS from West Point.

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