Kim Ann King

CONTRIBUTING AUTHOR

Greater Boston Area, MA, USA

COVERS

Customer Experience, Mobile

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Kim Ann King is an award-winning marketing executive and has been a B2B software marketer for nearly three decades. She currently serves as the Chief Marketing Officer of web and mobile optimization firm SiteSpect where she is responsible for demand generation, brand awareness, and organizational enablement initiatives that drive customer acquisition and retention.

Throughout her career, Kim has built global brands and positive market presence, helping to successfully launch several technology start-ups. She launched leading security software provider Bit9 in 2005 with high-impact, cost-effective marketing initiatives that consistently achieved brand recognition, marketplace differentiation, and customer acquisition and loyalty. For Akamai Technologies, Kim helped create global brand awareness in advance of Akamai's IPO, the 4th-most successful on Nasdaq in 1999. At Open Market, an e-commerce software pioneer, Kim managed the company's worldwide public relations strategy, positioning, and initiatives.

Kim's first book, “The Complete Guide to B2B Marketing: New Tactics, Tools, and Techniques to Compete in the Digital Economy,” will be published this spring by Pearson FT Press and is available for pre-order on Amazon.com

She received an M.S. in Communications Management from Simmons College and a B.S. in Public Relations with honors from Boston University.

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