Lara Guerard

Lara Guerard is a digital transformation industry advisor and expert, currently managing partner relationships across the creative and content supply chain ecosystem at CI HUB. She is known for helping organizations modernize content operations, align technology to business strategy and drive transformation across the full content lifecycle.

With experience spanning media, broadcast, production and enterprise content environments, Lara has advised technology providers and global brands on DAM, MAM, content operations and digital transformation initiatives. She previously led strategic transformation efforts at Adobe, helping shape complex enterprise engagements and long-term digital strategy. Her ability to connect strategic vision with operational execution makes her a trusted voice on content supply chain evolution, platform strategy, and the future of content ecosystems.