Why User Testing Isn't a Nice-to-Have, It's a Must-Have
As director of UX at Genuine, Lauren Werner seamlessly translates business objectives into imaginative visual concepts for Genuine’s clients. With an in-depth understanding of business goals collaborating to create the best user experience, she is integral to the core team to implement best practices and the latest trends in UX and design. Werner is involved in every aspect of the information architecture and design process for clients. Prior to Genuine, she was a senior experience designer at OHO Interactive where she worked with over 50 clients. Werner has a BS in graphic design and a minor in business from Northeastern University. She is a self-declared design geek who is passionate about interaction design and is a tapas enthusiast.