Leah Leachman is a Director Analyst in the Gartner Marketing Practice who advises customer experience, customer loyalty and marketing leaders on how to develop strategies that drive customer retention and advocacy. Her areas of coverage include how brands can develop a customer-first experience design strategy for omnichannel experiences, customer journey mapping, enhancing customer listening effectiveness (VoC), developing customer-centric culture, competitive differentiation through CX, and the prioritization of projects to enhance the customer experience.
Leah has over 12 years of experience in creating integrated marketing and partnership strategies to build market share for both new and established brands in the startup, retail and healthcare space. Additionally, she has a deep understanding of how to harness current trends, analytics and research to develop consumer experience strategies that achieve measurable results, which is why she speaks annually at the Gartner Marketing Symposium/Xpo.
Leah graduated from Davidson College with a degree in Psychology. She currently lives and works in Washington, DC and you will likely find her on a run by the monuments, hosting dinner parties for friends, or traveling with her husband, Jamie.