Lizzy Foo Kune specializes in marketing data & analytics and advertising, focusing on customer data management, marketing dashboard technology and reporting processes, attribution modeling, programmatic advertising, and hiring and managing marketing analytics teams. As a Research Director at Gartner, Lizzy helps clients demonstrate business value through marketing data analysis. She writes about these topics and more on the Gartner for Marketers blog. Lizzy will discuss CDPs in further detail at the Gartner Sales & Marketing Conference in Las Vegas, October 9 to 11.
How a Unified Customer Identity Supports Digital Experience
Customer Data Platforms: The Truth Behind the Hype