Latest Articles by Lori Alcala(Page 2)

Advertising Co-Op Programs: Obsolete or Just Outdated?

Can Jet.com Recover from its Affiliate Flub?

Most Consumer Packaged Goods Product Launches Fail

Adobe Gives You a New Way to Shop: In Videos

Are Marketers Falling Behind in Digital Experience?

Defending Yourself from Cyberattacks

How to Survive Digital Transformation

3 Ways Jet.com Can Compete with Amazon

Running Your Enterprise on a Mobile Device

3 Ways to Better Demand Generation [Infographic]

Sears Spin-Off Turns to Customers to Improve Brand Reputation

NATO: We Embrace Collaboration, So Should You

Crowdsourcing: Going Beyond the Online Forum

Consumers Want Privacy, Personalization, Thumbprint Scans

Put What Your Customers Want in Their Mobile Wallets

Magnolia to Front-End Developers: No Java? No Problem

Build Websites with Your Phone? Binarta Says Yes

Cannes Lions Shines the Spotlight on Innovation

Rhiza: We Make Useful Data That's Easy on the Eyes

Find Out What Your Employees Think - Now

How to Build Your Corporate Culture [Infographic]

KISSmetrics: Engage Helps You Convert, Sans Developers

Magnolia Pivots From CMS to Digital Biz Platform

NPS2: Way More Than a Metric

Pinterest: Do We Need Another 'Buy' Button?

How to Maximize the Value of Your Online Community

Is College the Key to Better Market Research?