Matt Wright

Contributing Author
Matt Wright avatar
Reporting from
North Vancouver, British Columbia
Customer Experience, Digital Experience
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As head of research at WiderFunnel, Matt Wright spends his days uncovering what makes people tick, and turning those insights into delightful experiences. He applies groundbreaking research techniques, the latest psychological science, and proprietary psychographic models, to understand the mental models behind our decisions. He lives on the cutting edge of marketing psychology and behavioral economics, and shares his expertise with audiences globally.