Why Machine Learning Isn’t the Answer to Ad Fraud (Yet)
How to Eliminate Mobile Ad Fraud for Good
Paul H. Müller is CTO and co-founder of Adjust. He co-founded Adjust in 2012 and is responsible for building and scaling the company’s technologies. From the start, his vision has been to build the best possible solutions in order to provide high-quality analytics, measurement and fraud prevention to mobile marketers worldwide - even if it breaks the status quo. He is an expert when it comes to fighting mobile ad fraud, one of the biggest challenges the mobile industry is facing. Paul studied Physics, and has been part of the mobile industry for over a decade.