Latest Articles by Pierre DeBois(Page 2)

Beyond NPS: The Customer Trust Analytics Model for CX Strategy

Google AI Mode Changes the Customer Journey — Your Content Strategy Must Too

10 Worst Marketing Misfires and Lessons Learned

The Measurement Crisis Holding Customer Service Back

OpenAI's ChatGPT Instant Checkout: The Dawn of Conversational Commerce CX

AI Reasoning Turns DX Stacks Into Intelligent Orchestrators

Cracker Barrel’s Logo Backlash: What Marketers Can Learn From a Rebranding Gone Wrong

With Stagnant Budgets, What's the CMO’s Lifeline?

How Can You Build Customer Dashboards That Drive Experience and Growth?

Agentic AI in Contact Centers: The Next Big Shift in Customer Experience

The Real Cost of DEI Rollbacks in Customer Experience Strategy

Tariffs Are Rising. So Should Your CMO IQ.

Which AI App Is Best for My Marketing Team?

Prompt Engineering and Its Vital Role in AI-Driven Marketing

What Is Prescriptive Analytics? Definition, Benefits and Real-World Examples

Flat Budgets, Rising Demands: The CMO’s AI Balancing Act

How to Prepare Your Marketing Strategy if Meta Breaks Up

Model Context Protocol (MCP): Boosting AI in Marketing Workflows

Google’s Meridian Is Here — And It’s Changing CMOs' Marketing Budget

Top 10 AI Marketing Analytics Tools

How to Build a Data Story That Drives Customer Experience

Choosing Between Chatbots and AI Assistants: A CX Leader’s Guide

The Predictive Analytics Models Marketing Leaders Should Know

Why CMOs Shouldn’t Overlook Vector Search

SEO vs. AISO: What AI Search Optimization Means for Brand Strategy

Real-Time Customer Journey Analytics Starts With Smarter Data Infrastructure

Fix the Disconnect: Customer Experience Analytics That Actually Drives Change