Robert helps marketers become stellar storytellers.
Robert is the Chief Strategist for the Content Marketing Institute, and Senior Contributing Analyst for Digital Clarity Group.
Robert is the author of the book Managing Content Marketing, which spent two weeks as a top ten marketing book on Amazon.com.As a recognized expert in content marketing strategy, digital media and the social Web, Robert innovates creative and technical strategies for a wide variety of clientele.He’s helped large companies such as 3M, ADP, AT&T, KPMG, Staples, PTC and Petco tell their story more effectively through the Web. He’s worked to help develop digital marketing efforts for entertainment and media brands such as Dwight Yoakam, Nickelodeon and NBC. And, he’s helped marketers at smaller organizations such as East Harlem Tutorial Program, Coburn Ventures and Hippo to amplify their story through Content Marketing and Social Web Strategies.